Description

(Note: On the first conference call on 29 May 2014, it was decided to change the name of the At-Large Curation WG to the At-Large Social Media WG)

The At-Large Social Media Working Group aims to raise awareness of the ICANN At-Large community and enhance end-users’ engagement with the community by developing a strong and sustainable presence on social media. The At-Large Social Media WG, in close coordination with At-Large Staff, is mainly tasked with implementing the Social Media Strategy for At-Large (https://community.icann.org/x/lBcQAg).

Since the WG wasn't officially established until the ALAC addresses the issue during its Monthly call at the end of May, an interim At-Large Curation WG was formed and functioning during the month of May, implementing the Social Media Strategy.

Dev Anand Teeluckingh has accepted Olivier Crépin-Leblond’s request for him to take on the position of Interim Chair. After the WG was officially charters, members agreed on the continuation of his Chair position.  

Some of the tasks for the At-Large Social Media WG include:

• Create templates for 'fluid content’ (e.g. messages from ALAC-Announce mailing list);
• Plan and draft required quantity of ‘static content’ during each work period (e.g. background information about the people and work of the community);
• Provide live coverage of ICANN meetings and events on social media; 
• Facilitate cross-community interactions via social media;  
• Monitor and analyze social media Key Performance Indicators (KPIs) on a regular basis; 
• Assess additional digital channels for potential expansion;
• Develop best practice and organization knowledge in social media management. 

At-Large Social Media WG members should have some knowledge and experience in social media communications. At-Large Social Media WG Members should be from all regions with at least one member from each following group: 

• ALAC Subcommittee on Outreach (https://community.icann.org/x/cqfbAQ) 
• At-Large Capacity Building Working Group (https://community.icann.org/x/1Ic3Ag) 
• At-Large Technology Task Force Working Group (https://community.icann.org/x/FpfbAQ)
• Each Regional At-Large Organization 

Members will work collaboratively and handle a variety of tasks in a rotational basis. However, only the At-Large Staff can directly publish content through the At-Large accounts on social media channels, as those accounts are official representations of the organization and the At-Large staff are accountable for quality control, consistency of messaging, and reputation management.

 

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Contact 

Staff Support Lead: Ariel Liang

Mail list: social-media-wg@atlarge-lists.icann.org 

To Subscribe to the mail list for this WG (or read the archives / manage your subscription) please visit https://mm.icann.org/mailman/listinfo/social-media-wg

 

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Members

The members of At-Large Social Media WG, organized by regional affiliation, are:

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Monthly Reports

 

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Action Item Report 

 

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Meetings

The next call is scheduled on: 22 January 2015

Previous calls: 

12 November 2014

07 October 2014

29 September 2014

19 August 2014

17 July 2014

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Curation Workflow 

1 June 2014 - 31 July 2014

1 Dec 2014 - 31 Jan 2015

 

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Resources

• Collaboration Tools 
• Draft At-Large Social Media Strategy 24-April-2014 With Notes