Description

The At-Large Social Media Working Group aims to raise awareness of the ICANN At-Large community and enhance end-users’ engagement with the community by developing a strong and sustainable presence on social media. The At-Large Social Media WG, in close coordination with At-Large Staff, is mainly tasked with implementing the Social Media Strategy for At-Large (https://community.icann.org/x/lBcQAg). Since the WG wasn't officially established until the ALAC addresses the issue during its Monthly call at the end of May 2014, an interim At-Large Curation WG was formed and functioning during the month of May, implementing the Social Media Strategy. Dev Anand Teelucksingh accepted Olivier Crépin-Leblond’s request for him to take on the position of Interim Chair. After the WG was officially charters, members agreed on the continuation of his Chair position. In July 2017, incoming ALAC Member John Laprise served as Co-chair with Dev. John Laprise served as the Chair of the Social Media Working Group from July 2017-May 2020.

In May 2020, the role of the SMWG Chair evolved to that of a rotating Regional SMWG Chair. Shreedeep Rayamajhi, formerly Regional (APRALO) Vice Chair for the SMWG, first assumed the role of Regional SMWG Chair ahead of the ICANN68 Virtual Policy Forum.

Some of the tasks for the At-Large Social Media WG include:

• Create templates for 'fluid content’ (e.g. messages from ALAC-Announce mailing list);
• Plan and draft required quantity of ‘static content’ during each work period (e.g. background information about the people and work of the community);
• Provide live coverage of ICANN meetings and events on social media; 
• Facilitate cross-community interactions via social media;  
• Monitor and analyze social media Key Performance Indicators (KPIs) on a regular basis; 
• Assess additional digital channels for potential expansion;
• Develop best practice and organization knowledge in social media management. 

At-Large Social Media WG members should have some knowledge and experience in social media communications. At-Large Social Media WG Members should be from all regions with at least one member from each following group: 

• ALAC Subcommittee on Outreach (https://community.icann.org/x/cqfbAQ) 
• At-Large Capacity Building Working Group (https://community.icann.org/x/1Ic3Ag) 
• At-Large Technology Task Force Working Group (https://community.icann.org/x/FpfbAQ)
• Each Regional At-Large Organization 

Members will work collaboratively and handle a variety of tasks in a rotational basis. However, only the At-Large Staff can directly publish content through the At-Large accounts on social media channels, as those accounts are official representations of the organization and the At-Large staff are accountable for quality control, consistency of messaging, and reputation management.

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Contact 

Staff Support Leads: Claudia Ruiz

Mail list: social-media-wg@atlarge-lists.icann.org 

To subscribe to the mailing list (or read the archives / manage your subscription) please visit https://mm.icann.org/mailman/listinfo/social-media-wg

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Members

Regional Co-Chairs: AFRALO Bukola Oronti APRALO Shreedeep Rayamajhi EURALO Natalia Filina LACRALO Lilian Ivette De Luque Bruges NARALO Denise Hochbaum

RALO Leads: AFRALO TBD APRALO TBD EURALO TBD LACRALO TBD NARALO TBD

The members of At-Large Social Media WG, organized by regional affiliation, are:

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Meetings

Next call: 28 September 2021

Previous calls

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Resources

• ICANN 72 At-Large Social Media Strategy - Final
• At-Large Social Media Engagement Toolkit
• At-Large Communications Strategy 2020-21
• ICANN70 SMWG Chair Report
• ICANN70 Promotional Videos
• ICANN Meeting SMWG Facebook Frames

• Final ICANN70 Social Media Report

• Winners of ICANN Meeting SMWG Twitter Competitions

• Winners of ICANN Meeting SMWG Facebook Competitions

Archived Resources