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Date: Thursday, 19 May 2022

Time: 17:00 - 18:00 UTC  (For the time in various time zones, click here)

How can I participate in this meeting? 

Please note - change in connection details: for all languages, dial into the Adigo line, press 1638 and the Adigo operator will ask you which language channel you prefer and transfer you to the appropriate language channel.

English Conference ID = 1638

Spanish Conference ID: 1638

Zoom Link: https://icann.zoom.us/j/98185836411?pwd=anMrMVFvc1NPUmJqYlY4bEtwZ0xzUT09 / Password: SMWGCall#1

Dial-out Participants: 

EN: 

Apologies: Maureen Hilyard

Staff: Heidi Ullrich, Claudia Ruiz

Call Management: Michelle DeSmyter

Action Items: EN 

Zoom Chat: EN

Zoom Recording: EN

Recording: EN, ES

Transcript: EN, ES

AGENDA



  1. Welcome and  Roll Call - Staff (2 mins)

  2. ICANN73 Metrics and Results (10 mins)

    1. Video

    2. Presentation

  3. SMWG Discussion - ideas to get a systemic structure and improve. the outreach and metric results (15 mins)

    1.  Create SM messages for ICANN 74
      1. Propose to use the following resources to develop these
      2. ICANN74 - June 2022: Policy Forum
        1. At-Large Questions for ICANN74
        2. At-Large ICANN74 Social Media Engagement Toolkit
        3. At-Large Wiki Social Media Resources
        4. Presentation by Jonathan Zuck: "A Few Social Media Tips" (Starts at 27:40)
        5. Session details in ICANN 74 official schedule

  4. Recommendations (15 mins)

    1. Assign Responsibilities
      1. Define Metrics and how to measure them
      2. Why: to measure outreach and engagement
      3. Schedule emails and Twitter messages
    2. Timeline
    3. Use SM ICANN Working Table:

  5. Resources (5 mins)

    1. SM. ICANN73 working table:  https://bit.ly/smworkingtableicann73
    2. SM ICANN 72 working table: https://bit.ly/smworkingtableicann72
    3. ICANN 72 SM Strategy: https://bit.ly/smstrategyicann72
    4. ICANN 72 SM toolkit: https://bit.ly/smtoolkiticann72
    5. At-Large Wiki Social Media Resources
    6. ICANN 72 At-Large Social Media Results and Recommendations - ver1.0

  6. Next Meeting (2 mins)




Topic

Discussion


Lead

Allotted Time/Running Time

Topic

Discussion


Lead

Allotted Time/Running Time

Roll CallRoll Call by ICANN AT-Large StaffStaff(00:02/ 00:02)

Intro

Introductory Remarks by SWWG Co-Chairs

  1. This meeting is preparation for ICANN 74 SM execution (assuming similar SM strategy used in  ICANN73)
    1. Assign responsibilities to spread the work
      1. Create hashtags and mentions; messages, images, links
      2. Define metrics and how to measure them
        1. Why: To measure outreach and engagement
      3. Schedule emails and Twitter messages
    2. Timeline
    3. Use SM ICANN 74 working table:  
  2. Resources:
    1. SM. ICANN73 working table:  https://bit.ly/smworkingtableicann73
    2. SM ICANN 72 working table: https://bit.ly/smworkingtableicann72
    3. ICANN 72 SM Strategy: https://bit.ly/smstrategyicann72
    4. ICANN 72 SM toolkit: https://bit.ly/smtoolkiticann72
    5. At-Large Wiki Social Media Resources
    6. ICANN 72 At-Large Social Media Results and Recommendations - ver1.0

Eduardo

Denise

(00:08/ 00:10)

Hashtags

&

Mentions

Discussion 

  1. Reach consensus on hashtags and mentions to use
    1. Possibilities:
      1. #icann74
      2. #atLarge4
      3. .@icann **
      4. .@IcannAtLarge **
      5. .@naralo ** (other RALOs as well)
      6. #sm74xx 
        1. Where
          1. sm = social media 
          2. 74 is the ICANN meeting number
          3. xx = session number
          4. For example:
            1. for the first session, "At-Large Leadership Welcome to ICANN74."  use #sm7401

** (notice the "." in front of the mention)

Note: use camel case notation for hashtags. They are easier to read.

Eduardo

All

(00:10 / 00:20)
Messages

Discussion

  1. Create SM messages for ICANN 74
    1. Propose to use the following resources to develop these
    2. ICANN74 - June 2022: Policy Forum
      1. At-Large Questions for ICANN74
      2. At-Large ICANN74 Social Media Engagement Toolkit
      3. At-Large Wiki Social Media Resources
      4. Presentation by Jonathan Zuck: "A Few Social Media Tips" (Starts at 27:40)
      5. Session details in ICANN 74 official schedule
        1. For example:
          1. for the first session, "At-Large Leadership Welcome to ICANN73." 
      6. Others?
  2. Designation of a Sub-Group to develop messages
    1. Tasks
      1. Create messages for each session
        1. (for discussion) How many and what type, i.e., invitation, policy, etc.
      2. Insert appropriate hashtags in critical positions
    2. Who (max. three volunteers)
  3. Local languages
    1. All of us:  use translation tools and adjust accordingly

Eduardo

All

(00:15 / 00:35)
Metrics

Discussion

  1. Designation of a Sub-Group for Metrics
    1. Tasks:
      1. Define the metrics (proposed)
        1. Outreach
          1. Twitter
            1. Number of followers/day
          2. Facebook
            1. Number of likes/day
        2. Engagement
          1. Twitter 
            1. Clicks + retweets + replies + follows + likes
          2. Facebook
            1. Post + reactions
        3. Hashtags Efficiency
          1. Tools to check these require a paid subsctiption
      2. Measure metrics daily through ICANN 73
      3. Reports findings in the SM ICANN 73 working table:  https://bit.ly/smworkingtableicann73 

Eduardo

All

(00:10 / 00:45)
Timeline

Discussion

  1. TBD
    1. All messages and supporting images ready by 24:00 UTC
  2.  TBD
    1. Schedule all Twitter and Email messages for the entire week as applicable
      1. Email 10 minutes before the start of each session
      2. All Twitter messages in the ICANN 74 working table:
        1. ICANN73 SMWG Google Working Sheet
      3. Use the following table to schedule your messages
  3. TBD:
    1. Send individual twitter messages during those sessions that you participate
      1. Use proposed hashtags
  4. TBD
    1. Metrics ready
  5. TBDl
    1. SM Final Results and Recommendation Report for ICANN 74

Eduardo

All

(00:15 / 00:60)
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