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 Original Description

Details of Decision

Materials Required

ICANN Lead(s)


ALAC FY24 ABR for an End User Campaign Playbook

Google doc of proposal



A key objective of the At-Large Community, over the next few years, is the increased fluidity with which the community, as a whole, is mobilized for feedback and message amplification. To that end, a “playbook,” which outlines a framework for mobilization, peculiar to the At-Large organization. Such a playbook would outline the various types of mobilization and the processes for initiating each one. Furthermore, the playbook would outline a  standardized set of ‘key messaging’, communication ‘best practices’ and techniques for engagement that are most suitable or ‘bespoke’ for the ICANN Multistakeholder model.  It will aid in the alignment of activities to a common or agreed upon theme (or set of themes) or ‘agreed upon approaches’ that in turn are clearly both within ICANNs’ remit and tied to any current phase of strategic planning.   


The design and development of the proposed At-Large End User Campaign Playbook aligns both specifically with one of the primary purposes of ICANN At-Large and the RALOs as a conduit between ICANN, Domain Name Registrants and Internet end users (including consumers) as well as relating to several of the current ICANN Operating Initiatives  outlined in the FY23-27 Operating and Financial Plan and the FY23 Financial Plan and Budget particularly: 3. Evolve and Strengthen the Multistakeholder Model to Facilitate Diverse and Inclusive Participation in Policymaking; 4. Evolve and Strengthen the ICANN Community’s Decision-making Processes to Ensure Efficient and Effective Policymaking;  7. Promote the Universal Acceptance of Domain Names and Email Addresses; 9. Evaluate, Align, and Facilitate Improved Engagement in the Internet Ecosystem  and 10. Improve Governmental and Intergovernmental Organization (IGO) Engagement and Participation in ICANN Through Targeted Engagement

In its role as an advisory committee, the ALAC is tasked with representing the “interests” of individual end users, within the various ICANN policy development activities. The identification of these interests includes rigorous discussion, interest balancing and, where possible, research. The At-Large community is unique in the depth of its “bench,” given the structure of regional organizations and At-Large structures. Ideally, the identification and balance of interests would involve soliciting feedback, on particular policy topics, from a broad spectrum of At-Large community members. A standardized set of processes and procedures for obtaining this feedback will increase the efficiency and frequency of such outreach.

Furthermore, the At-Large community is tasked with public education on ICANN remit, policies and initiatives. Establishing a framework and set of best practices around message amplification will facilitate increased efficiency and reach of those efforts.


  • Outreach
  • Research 
  • Training


Audience is ‘General’ but designed for existing and future ALAC/At-Large Membership use across all RALOs and Regions primarily in their outwards facing interactions beyond the ICANN Community, but may indeed have utility for ‘inreach activities’ and  should be 

applicable for use across many demographics, but within the proposed Playbook sectoral specific ‘best practices’ should be identified. 


Such a playbook should provide for both the more effective setting of goals or objectives in a standardized  S.M.A.R.T way and therefore provide more meaningful and useful metrics and measures of outcomes.

In addition the use within ALAC/At-Large of a well designed Campaign Playbook (including templates) and standardized resources and messaging in outreach and engagement activities will both ‘professionalize’ the plans, mechanisms and tools utilized and allow for local language use as required, with fewer risks to messaging outcomes; as well as generally enhance the overall image and reputation/trust of ICANN At-Large. 

This is a recommendation for support.
Working with the Policy Development
Support function and in consultation
with the Global Communications and
Global Stakeholder Engagement functions, the ALAC will develop a series of templates to promote standardized best practices
for outreach across the At-Large

The ALAC may also engage an external
expert for targeted consultations on
a short-term basis.

Outreach includes messaging to promote the mission and remit of
ICANN and, when appropriate, solicit
input from end users about their
interests in ICANN policy, advice, or
technical work.

The templates will be translated from
English into Arabic, Chinese, French,
Russian, and Spanish by Language
Services and collated into a
campaign playbook designed
by an external resource determined
by the Global Communications

The campaign playbook must
be available by the ICANN80
Policy Forum.

The ALAC must send a copy of the campaign playbook by 1 July 2024 to


In Progress

Advanced draft to be presented during ICANN80. 

E-tool “Welcome Package” for all RALOs newcomers (Updated)


(Natalia Filina)


Electronic resource/E-tool, "Welcome Package" is a guide for new and existing members of the At-Large community, which accumulates and gives in a convenient understandable form (texts, infographics, videos, links, names, application forms) complete information on how best to start working in At-Large and take more than 1 role (PDP, organisation, finance & budget, CPWG, reviews, analytics, communications etc).

The amount of work is significant, the next financial year may be devoted to this project, but the result will be used for many years ahead (it will only be necessary to make updates occasionally).


The project is fully consistent with the ICANN mission and current strategic plan, because it helps to involve into the At-Large/ICANN activities interested professionals (including technical specialists) from around the world, and this will help:

  • strengthening the security of the domain name system and the DNS root server system;
  • improving the effectiveness of the ICANN multi-stakeholder management model;
  • Addressing geopolitical issues affecting ICANN's mission to provide a single, globally interoperable Internet;

The implementation of the project is clearly related to ongoing political, advisory or technical work: we will help to attract more professional members of the community to work (PDP, organisation, finance & budget, CPWG, reviews, analytics, communications etc), mobilize the existing community, ensuring that people navigate directly first to the knowledge base, then to processes, working groups and mentors who will help get started.

Details of the "Welcome package" multilingual E-tool:

It is a guide book for new community members (Individuals or ALS members), as well as for those who  just have applied for participation. This Guide book will help to get the useful understandable information:

- to understand the place, role and purpose of the At-Large Advisory Committee in the ICANN structure.

- to find the set of required information for learning how to start the interacting and get involved in the work process

- to start to navigate all open web resources of ICANN and At-Large.

- to get to know the key people of the local European ICANN, IG community, to understand the wide spectrum of the community members` expertise  in order to establish the interaction, to ask substantive questions, and to identify the opportunities for mentoring support.

- to follow the ICANN, At-Large, RALOs news on all communication channels

- to find mentors within At-Large/ICANN

- to find exact expertise (At-Large member with needed professional knowlege related ICANN issues, Technical IG or IG)

-  links to forms for applications to all RALOs, Associations of individuals.

- to use as excellent open knowledge base - there are links to Capacity Building webinars, online courses, videos, infographics and other learning resources offered here.

(Apparently it might be an accessible e-tool hosted on additional external resource - landing page). If the question arises - are we duplicating the At-Large website? no. We are creating a separate usability tool that will be easy to use and understand for any beginner.


  • Outreach
  • Training
  • Other (Engage, in-reach, Capacity building, Mobilization, Recruiting)


All regions without restrictions.

Age - from 25 years.old

Gender - all

Members of organisations and non affiliated  individual members representing the interests of internet users worldwide. (prof areas: IT, IG, diplomacy, academia, research, human rights, legal/regulatory, IoT, Cybersec etc)


Raising knowledge for mobilizing community and a new inflow of professional experienced active members to work in all areas of the At-large, ALAC mandate and their possible moving to all ICANN constituencies.

Speedup of the entry of newcomers or passive members into the active working phase (PDP at first, other At-Large Working Groups, too), since information about At-Large work, goals and objectives, ways of involvement is clear, visual, mobile and digital. And this resource (including communication with mentors) will allow us not to allocate additional resources for explanations and navigation. This is a map for an independent and productive journey of a member (or representatives of ALSs) into At-Large communities and within ICANN.

 On the recommendation, I looked at the Community Onboarding pilot project it is great project, certainly becomes part of the content of e-WP, but the proposed e-WP is different product of engagement in essence. We should now use the opportunity to create a new, digital, visual, user-friendly clickable e-WP that combines many engagement resources. It will help connect people in the At-Large community for fruitful collaboration.

If we will prepare just a text document with links and description, it will be another duplicate of the descriptive document (in fact, a duplicate of our At-Large website). Therefore, I propose this configuration of the e-WP as a cross-RALOs  tool for many years to come.

This is a recommendation for
support. Working with the Policy
Development Support function
and in consultation with the
Public Responsibility Support
function, the RALOs will develop
welcome packages to replace their current trifold brochures and
beginners guides.
The welcome packages will be
translated into Arabic, Chinese, English, French, Russian, and
Spanish by Language Services
and collated into a publication
designed by an external resource
determined by the Global Communications function.
The welcome packages must
be available by the ICANN80
Policy Forum.
Each RALO must send a copy of
its welcome package by 1 July 2024

Heidi Ullrich

In Progress

See: Welcome to At-Large! The At-Large Regional "Welcome Package” Workspace

Advanced draft to be presented during ICANN80. 

Caribbean DNS Observatory – Government (Updated)


(Rodney Taylor)


The pandemic has caused many Caribbean governments to seek greater online alternatives to face-to-face interaction. The effect of the pandemic on the Caribbean was for it to activate online schooling from Primary to Secondary Education level utilizing G Suite for Education. Schools, for example in Barbados, have a domain of the form <abbreviation-of-school>

Government departments began to publish contact telephone numbers and email addresses via their websites, as well as those of the Government Information Service. Those email addresses and websites were on the domain gov.XX (gov.ccTLD).  Examples include, gov,tt,

Caribbean governments continue to pursue online services more aggressively understanding that this is a component of national digital transformation and critical to their socio-economic development.

However, what of the domain name space foundation on which this all is predicated? Is it reliable, well designed, trouble-free, monitored, incident free? What does live experience teach us about our national domain name space foundation?

The purpose of this project is to review the “health” of these domains in what will be a precursor to the establishment of a Caribbean DNS Observatory and Research Centre to assist regional stakeholders in better management of the DNS and promote best practices and adherence to global standards.


The ICANN strategic plan identifies security of the DNS as a priority, aiming to “improve the shared responsibility for upholding the security and stability of the DNS by strengthening DNS coordination in partnership with relevant stakeholders.”  It also aims to Identify and mitigate security threats to the DNS through greater engagement with relevant hardware, software, and service vendors.

DNS abuse is also one of the priority areas for ICANN and this work will go a long way in helping to inform ICANN’s policies and policy development process in this regard.


  • Research


Provide a report to regional stakeholders on DNS issues relating to the 2nd level government domains in the Caribbean, given the move towards more online critical government services.  At the moment there is not a well established DNS observatory for the Caribbean which can help to provide research and support that is useful to regional governments.

This will allow for information sharing and development of best practices and ensure compliance with global internet standards.

It will also provide and analytics platform that gives a dashboard view on the DNS, particularly those systems providing critical public services.


Governments in the Caribbean. Specifically those that are the top 5 highest ranking on the UN e-Government Global Development Index.  This will include but not be limited to Barbados, Grenada, Trinidad and Tobago, Jamaica, Bahamas and others depending on availability of resources.

Technical and end user community via interfacing with Caribbean region conferences such as the Caribbean Network Operators Group (CaribNOG) and the Caribbean Internet Governance Forum (CIGF), etc.General public via available engagement mechanisms or traditional or online media.

Educational communities via direct outreach engagement in concert with ICANN’s regional outreach initiatives on participation.


This project is a stepping stone towards the establishment of a Caribbean DNS observatory and research centre and can be expanded beyond the initial focus. It is anticipated that the critical public services provided by governments will result in that being the initial focus and dataset. The end user community, that is the general public, must access services that they provide such as education, health care, business licenses, national IDs, taxes, domain names, registries, etc.   If the DNS is not being effectively managed then it can lead to disruption of these critical services, not necessarily as a result of abuse or attacks but because of misconfigurations, lack of real-time monitoring , poor operations and lack of adherence to global standards.  The effect can be as devastating as an intentional cyber  threat.

 In the past, for example, there have been outages due to non-payment of domain name renewal fees, misconfigurations during ccTLD registry updates, DNS architecture misconfiguration time bomb that could cause future failures and the list goes on.  This will help to mitigate against these challenges with better research and monitoring tools, and later education, informed by the outcomes of this project.

 It is proposed that the findings be presented within regional forums at the conclusion of the research.  This includes Caribnog (Caribbean Network Operators Group), CTU ICT Week  - ICT Collaboration Forum, Caribbean Peering Internet Forum  (CarPIF), and direct presentations  as needed or requested by regional governments

This is a recommendation for partial
support limited to one DNS expert
in the region and because travel
support cannot be used for third
parties as stipulated in the ABR principles.Research on mitigating
DNS security threats  and engagement
with Caribbean stakeholders are priorities
for ICANN.

ICANN encourages the administrative coordinator, as proposed in the request,
to work with the Latin American and Caribbean
Islands regional team of the Global Stakeholder
Engagement function and the regional technical
engagement manager to leverage ICANN
expertise and resources.

The Latin American and Caribbean Islands regional team of the Global Stakeholder Engagement function will coordinate the distribution of support funds and targeted social media support from the Global Communications function for the project. 

LACRALO must provide a report about the activities of the Caribbean DNS Observatory and Research Center by 1 July 2024 to

de la

In Progress.