Date:

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Wednesday, 27 July 2022

Time: 12:30 - 13:30 UTC  (For the time in various time zones, click here)

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Zoom Link: https://icann.zoom.us/j/96669020250?pwd=b2czZjVhak5ZRHZra1pac3J0M0d1dz09 / Password: SMWG-27Jul

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Dial-out Participants: 

EN: Shah Rahman, Olévié Kouami, Priyatosh Jana, Alfredo Calderon, Princess Lovia Tetteh, Bukola Oronti, Sivasubramanian Muthusamy,  Bakary Kouyate, Isaac Apenteng, Lavish Mawuena Mensah, Bright Kportikla, Benjamin Chukwu, Shreedeep Rayamajhi, Daniel Nanghaka, Laura Margolis, Mohammed Awal Alhassan, Mahanaim Chapel, Carine L. Malor, Samwel Kariuki, Adebunmi Akinbo, Sarah Kiden, Hadia Elminiawi

ES:  Harold Arcos

Apologies:  Pari Esfandiari, Lilian Ivette De Luque, Denise de Alcantara Hochbaum,

Staff:  Gisella Gruber, Claudia Ruiz, Yeşim Sağlam

ES Interpreters: Claudia & Lilian

Call Management: Yeşim  Yeşim Sağlam

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Action Items: EN 

Zoom Chat: EN

Zoom Recording: EN

Recording: EN, ES

Transcript: EN, ES

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AGENDA

1. Welcome and  Roll Call - Staff (2 mins)

2. ICANN73 Metrics and Results (10 mins)

   1. Video

   2. Presentation

3. SMWG Discussion - ideas to get a systemic structure and improve. the outreach and metric results (15 mins)

   1.  Create SM messages for ICANN 74
      1. Propose to use the following resources to develop these
      2. ICANN74 - June 2022: Policy Forum
         
         1. At-Large Questions for ICANN74
         2. At-Large ICANN74 Social Media Engagement Toolkit
         3. At-Large Wiki Social Media Resources
         4. Presentation by Jonathan Zuck: "A Few Social Media Tips" (Starts at 27:40)
         5. Session details in ICANN 74 official schedule

4. Recommendations (15 mins)

   1. Assign Responsibilities
      1. Define Metrics and how to measure them
      2. Why: to measure outreach and engagement
      3. Schedule emails and Twitter messages
   2. Timeline
   3. Use SM ICANN Working Table:

5.  Identify how SM Team will distribute key messages to their Communities

6. Ensure Regions Sessions are Highlighted / with Policy Leaders

7. Effective Communication ALAC bilaterals Sessions with the ccNSO, GNSO and the GAC etc at ICANN76

   Resources (5 mins)

8. SM. ICANN73 working table:  https://bit.ly/smworkingtableicann73
9. SM ICANN 72 working table: https://bit.ly/smworkingtableicann72
10. ICANN 72 SM Strategy: https://bit.ly/smstrategyicann72
11. ICANN 72 SM toolkit: https://bit.ly/smtoolkiticann72
12. At-Large Wiki Social Media Resources
ICANN 72 At-Large Social Media Results and Recommendations - ver1.0

Next Meeting (2 mins)