00:18:09    Lilian Ivette - VSIG:    Sha is in the zoom room
00:19:25    Michelle DeSmyter - ICANN Org:    It looks like Shah has disconnected
00:20:34    Michelle DeSmyter - ICANN Org:    Welcome Bram and welcome back Shah
00:21:07    Bram Fudzulani:    Thank you Michelle
00:21:38    Dr Gnanajeyaraman Rajaram:    Hello to All, This is Dr Gnanajeyaraman from India, new bee for this meeting, I hope next meeting onwards I will participate with full of engagement in our WG
00:21:57    Shah Rahman:    Reacted to "Hello to All, This i..." with 
00:22:09    Shah Rahman:    Replying to "Hello to All, This i..."

welcomr Dr.Rajaram
00:22:27    Dr Gnanajeyaraman Rajaram:    Replying to "Hello to All, This i..."

Thank you so much my dear friend
00:22:42    Dr Gnanajeyaraman Rajaram:    Reacted to "welcomr Dr.Rajaram" with 
00:24:41    Lavish Mawuena Mensah:    Reacted to "Hello to All, This..." with 
00:25:08    Lilian Ivette - VSIG:    Replying to "Hello to All, This i..."

Great! welcome Dr Rajaram
00:25:42    Michelle DeSmyter - ICANN Org:    Welcome everyone to the At-Large Social Media Working Group call!
00:27:05    Dr Gnanajeyaraman Rajaram:    Reacted to "Welcome everyone to ..." with 
00:27:10    Dr Gnanajeyaraman Rajaram:    Reacted to "Great! welcome Dr Ra..." with 
00:27:31    Lilian Ivette - VSIG:    Reacted to "Welcome everyone to ..." with 
00:27:32    Dr Gnanajeyaraman Rajaram:    Replying to "Hello to All, This i..."

Thank you Lilian
00:29:12    Lilian Ivette - VSIG:    I have a point abouth of this in my part
00:29:49    Laura Margolis:    Reacted to "I have a point about..." with 
00:31:00    Laura Margolis:    It Has!!!
00:31:10    Laura Margolis:    ICANN Has a communications area
00:31:16    Laura Margolis:    in each region
00:31:50    Lilian Ivette - VSIG:    exactly
00:34:00    Laura Margolis:    Great!
00:34:23    Lilian Ivette - VSIG:    I think we should move forward on the agenda because we have been on the first point for 20 mins
00:34:35    Laura Margolis:    Reacted to "I think we should mo..." with 
00:35:34    Prince Andrew Livingstone Zutah:    Hello everyone, I apologize for joining late
00:36:36    Lavish Mawuena Mensah:    Better late than never bro...
00:36:38    Adebunmi Akinbo:    ICANN Meetings around that time of the year is focused on policy.
00:36:53    Shah Rahman:    Policy froum strategy sud be slightly different thn other two meeting, as policy meeting mostly engage by almunei, and other wos are engage with WG, so need to think all this point
00:37:04    Stephen Dakyi:    Reacted to "I think we should mo..." with 
00:37:10    Adebunmi Akinbo:    Its better to focus on different Social Media Cards that drive focus on issues to be discussed.
00:37:20    Stephen Dakyi:    Reacted to "Its better to focus ..." with 
00:37:47    Stephen Dakyi:    +1 Akinbo
00:37:58    Shah Rahman:    Replying to "Its better to focus ..."

Integram is going to be the most effectine now a days, uses by mostly younger
00:38:39    Adebunmi Akinbo:    We have enough details and pictures to drive attention...if well paced, it would generate response and social media trend.
00:39:19    Sarah Kiden:    Replying to "We have enough detai..."

Agree
00:39:54    Adebunmi Akinbo:    Replying to "Its better to focus ..."

I recall introducing it some years back. Hope we understand that its strong to communicate the work.
00:42:06    Adebunmi Akinbo:    http://mm.icann.org/pipermail/social-media-wg/attachments/20210120/9fad4446/why_Instagram_akinbo_2020_atlarge_afralo_-0001.pdf
00:43:03    Sarah Kiden:    Replying to "Its better to focus ..."

I agree. I think maintaining different platforms is good to target different audiences. Some people use Twitter but not Instagram, others use Facebook, etc.
00:43:28    Lavish Mawuena Mensah:    Reacted to "I agree. I think m..." with 
00:43:54    Lilian Ivette - VSIG:    Thanks Denise
00:44:33    Sarah Kiden:    Replying to "http://mm.icann.org/..."

I remember this proposal. Do you think it would be a good idea to try it at RALO level? Most (if not all) RALOs have Twitter and Facebook accounts.
00:44:57    Adebunmi Akinbo:    Replying to "http://mm.icann.org/..."

Yes. Its doable.
00:45:59    Sarah Kiden:    Replying to "http://mm.icann.org/..."

Whenever we have our AFRALO social media call, it will be great to discuss this.
00:48:04    Laura Margolis:    Do we have any statistics of the videos made for ICANN76? Were them succesfull?
00:48:54    Eduardo Díaz:    @Laura: What statistics?  How do you define succesfull?
00:48:56    Shah Rahman:    Replying to "Do we have any stati..."

small video's has great power !
00:49:23    Sarah Kiden:    Replying to "Do we have any stati..."

Lillian announced that Jonathan’s video had so many views
00:49:45    Laura Margolis:    how many views in the different platforms for example
00:49:50    Lavish Mawuena Mensah:    Replying to "http://mm.icann.or..."

I remember this have ever been mentioned during our AFRALO SMWG...
00:50:06    Adebunmi Akinbo:    Replying to "http://mm.icann.org/..."

I will be available on the monthly call.
00:51:23    Adebunmi Akinbo:    You measure the impact of videos and graphics by the publicity drive prior to the campaign.
00:51:33    Eduardo Díaz:    @Laura: Oh, I believe what you're referring to is the process of achieving success through trial and error. In order to determine whether or not you have succeeded, you need to repeat the same task multiple times and analyze your results. By doing this, you can measure your progress and determine what works and what doesn't.
00:52:19    Adebunmi Akinbo:    The suspense and the hype will drive the views, retweet or repost.
00:52:26    Adebunmi Akinbo:    Reacted to "@Laura: Oh, I believ..." with 
00:54:14    Adebunmi Akinbo:    75% of the plan is executed by automation. Others follow based on who is on call to guide live content.
00:54:38    Adebunmi Akinbo:    Live content comes as the event goes from day to day....
00:54:56    Laura Margolis:    with music there is something with author rights, we should confirm with staff is its possible
00:55:14    Adebunmi Akinbo:    Reacted to "with music there is ..." with 
00:55:45    Eduardo Díaz:    @Adebunmi: Are you an expert on social media?
00:56:19    Adebunmi Akinbo:    Yes
00:56:45    Lilian Ivette - VSIG:    Replying to "Do we have any stati..."

yes Laura i announced in the wrap up sesión some statistics
00:56:50    Claudia Ruiz - ICANN Org:    Reacted to "Yes" with 
00:56:51    Eduardo Díaz:    @Adebunmi: I saw the slides you share for ICANN 70. Do you have the final report of that effort?
00:57:38    Adebunmi Akinbo:    Replying to "@Adebunmi: I saw the..."

It was never considered ...based on time. I would believe that we had time but …..###
00:58:31    Lavish Mawuena Mensah:    Great sharing @Denise
00:58:31    Laura Margolis:    Reacted to "small video's has gr..." with 
00:58:35    Laura Margolis:    Reacted to "Lillian announced th..." with 
00:58:39    Laura Margolis:    Reacted to "yes Laura i announce..." with 
00:58:53    Michelle DeSmyter - ICANN Org:    We also have a hand up by Adebunmi
01:02:23    Lavish Mawuena Mensah:    Scheduling posting is great in most of these handles... twitter, instagram, facebook
01:03:30    Adebunmi Akinbo:    Reacted to "Scheduling posting i..." with 
01:04:14    Adebunmi Akinbo:    The beauty of Facebook, Instagram and Twitter can be posted from one platform and it distribute to all.
01:04:25    Bukola Oronti:    Reacted to "Scheduling posting i..." with 
01:04:28    Laura Margolis:    Thank you Denisse for clarification
01:04:43    Lavish Mawuena Mensah:    Reacted to "The beauty of Face..." with 
01:04:45    Claudia Ruiz - ICANN Org:    Reacted to "The beauty of Facebo..." with 
01:04:55    Adebunmi Akinbo:    If you post on Instagram, it will post on Twitter and Facebook, simultaneously.
01:05:13    Lavish Mawuena Mensah:    Replying to "The beauty of Face..."

Very true...
01:05:18    Adebunmi Akinbo:    Well done Denise.
01:05:20    Esther Nyapendi:    Reacted to "The beauty of Facebo…" with 
01:05:27    Lilian Ivette - VSIG:    Good denise
01:05:47    Eduardo Díaz:    @adebunmi: Will that also work if you schedule the posting?
01:06:15    Lavish Mawuena Mensah:    Yep @ Eduardo...
01:06:38    Adebunmi Akinbo:    Replying to "@adebunmi: Will that..."

Yes
01:11:04    Claudia Ruiz - ICANN Org:    I believe you can Link the accounts and they will post automatically. Is that correct?
01:11:15    Adebunmi Akinbo:    Reacted to "I believe you can Li..." with 
01:11:17    Adebunmi Akinbo:    Timeline, Task.
01:11:44    Prince Andrew Livingstone Zutah:    I will also be available to volunteer and work with @adebunmi
01:11:45    Adebunmi Akinbo:    Instagram = Facebook + Twitter.
01:11:52    Claudia Ruiz - ICANN Org:    Reacted to "Instagram = Facebook..." with 
01:12:02    Claudia Ruiz - ICANN Org:    Reacted to "I will also be avail..." with 
01:13:14    Lavish Mawuena Mensah:    Replying to "I believe you can ..."

Yes
01:13:21    Lavish Mawuena Mensah:    Reacted to "I believe you can ..." with 
01:13:41    Esther Nyapendi:    There should be a team to review, because different platforms use different handles and harsh tags.
01:14:16    Bukola Oronti:    Bye
01:14:18    Sarah Kiden:    Thank you
01:14:19    Laura Margolis:    Thank you Denisse!
01:14:19    Claudia Ruiz - ICANN Org:    Thank you all@
01:14:26    Laura Margolis:    and @all
01:14:28    Adebunmi Akinbo:    Bye

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