Date: Thursday, 25 August 2022

Time: 16:00 - 17:00 UTC  (For the time in various time zones, click here)

---

How can I participate in this meeting? 

Please note - change in connection details: for all languages, dial into the Adigo line, press 1638 and the Adigo operator will ask you which language channel you prefer and transfer you to the appropriate language channel.

English Conference ID = 1638

Spanish Conference ID: 1638

Zoom Link: https://icann.zoom.us/j/92169085822?pwd=NFRsTml3ZjZPd2tISGtRQ2YwRTIrQT09 / Password: SMWG-25Aug

---

Participants: 

EN: Shah Rahman, Bukola Oronti, Daniel Nanghaka, Denise Hochbaum, Greg Shatan, Hadia Elminiawi, Jonathan Zuck, Priyatosh Jana, Samik Kharel, Jesse, Lavish Mawuena Mensah, Rebecca Kwofie, Bright Kportikla

ES: Lilian Ivette De Luques Bruges

Apologies: Alfredo Calderon, Cheryl Langdon-Orr, Laura Margolis, Sarah Kiden

Staff: Heidi Ullrich, Gisella Gruber, Claudia Ruiz, Chantelle Doerksen, Michelle DeSmyter

ES Interpreters: Marina & David

Call Management: Michelle DeSmyter

---

Action Items: EN 

Zoom Chat: EN

Zoom Recording: EN

Recording: EN, ES

Transcript: EN, ES

---

AGENDA   

1. Welcome and  Roll Call - Staff (2 mins)

2. Introduction, Review of Action Items  and Aim of Call - Shah Rahman - ICANN75 Social Media Lead (3 mins)

3. At-Large ICANN75 Social Media Strategy  - Shah and All (5 mins)

   1. See: Social Media Strategy document 
   2. The SM strategy should build awareness, encourage action and engage the community in At-Large
   3. At-Large ICANN75 Social Media Engagement Toolkit 

4. Finalize SMWG Plan - Shah and All (15 mins)

   1. See:  SMWG Plan

5. Development of Initial Messages - All (20 mins)

   1. Contest Announcement -
      1. Date to be sent: Monday, 29 August;
      2. Message: TBD
   2. Register for ICANN75 geared toward At-Large Members and Newcomers 
      1. Dates to be sent: 5 and 6 September
      2. Message: TBD
   3. Build awareness and excitement among the RALO ALSes - especially in APRALO
      1. Dates to be sent: 12 September
      2. Message: TBD
      3. Welcome video? APRALO Leadership and/or RALO Chairs?

6. Posting Strategy - Shah (5 mins)

   1. Schedule 2 posts per day 
   2. SMWG members should schedule postings throughout the day in order to connect with our global community
   3. Post Visuals/Text (in your local language)
   4. The majority of updates we share should come from content should be based on the At-Large ICANN75 Schedule and At-Large Talking Points

7. Social Media Contest Committee Update- Alfredo, Bukola, Laura, and Lilian (5 mins)

   1. Announcement of winner during At-Large Wrap Up

8. Next Steps - Shah (5 mins)

   1. Next Meeting
   2. Actions by SMWG Members

9. AOB - Shah (3 mins)