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Date: Wednesday, 02 March 2022

Time: 20:00 - 21:00 UTC  (For the time in various time zones, click here)

How can I participate in this meeting? 

English Conference ID = 1638

Zoom Link: https://icann.zoom.us/j/96985758439?pwd=ZlpzRWNDdWN5dllCV0xNeHNYWGZvZz09 / Password: SMWGCall#1

Dial-out Participants: 

EN: Olévié Kouami

Apologies: 

Staff: Heidi Ullrich, Claudia Ruiz

Call Management: Gisella Gruber

Action Items: EN 

Zoom Chat: EN

Zoom Recording: EN

Recording: EN

Transcript: EN 

AGENDA (DRAFT)


Topic

Discussion


Lead

Allotted Time/Running Time

Roll CallRoll Call by ICANN AT-Large StaffStaff(00:02/ 00:02)

Intro

Introductory Remarks by SWWG Co-Chairs

  1. This is a preparation meeting for ICANN 73 SM execution (assuming similar SM strategy used in  ICANN72)
    1. Assign responsibilities to spread the work
      1. Create hashtags and/or mentions; messages, images, links
      2. Define metrics and how to measure them
        1. Why: To measure outreach and engagement
      3. Schedule emails and twitter messages
    2. Timeline
    3. Use SM ICANN 73 working table:  https://bit.ly/smworkingtableicann73
  2. Resources:
    1. SM ICANN 72 working table: https://bit.ly/smworkingtableicann72
    2. ICANN 72 SM Strategy: https://bit.ly/smstrategyicann72
    3. ICANN 72 SM toolkit: https://bit.ly/smtoolkiticann72

Eduardo

Denise

(00:08/ 00:10)

Hashtags

Mentions

Discussion 

  1. Reach consensus on hashtags and/or mentions to use
    1. Possibilities:
      1. #Icann72 
      2. .@Icann (notice the "." in front of the mention)
      3. .@IcannAtLarge
      4. .@NARALO
      5. #sm73xx (xx = meeting number)

All

(00:10 / 00:20)
Messages

Discussion

  1. Reach consensus on key messages for ICANN73 
    1. see: ICANN73 SMWG Google Working Sheet
    2. At-Large Talking Points at ICANN73
Jonathan/Daniel/All(00:10 / 00:30)
Images/Best Practice

Presentation 

  1. Best Practice on posting effective posts
Jonathan(00:10 / 00:40)
Metrics

Discussion

  1. Defining metrics and how to measure them
Eduardo(00:10 / 00:50)
Schedule emails and Twitter messages and overall timeline

Discussion

  1. Scheduling social media activities
    1. see: ICANN73 SMWG Google Working Sheet
  2. Timeline
Eduardo/Denise(00:07 / 00:57)
Resources

Discussion

  1. Resources
Eduardo(00:03 / 00:60)
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