Topic	Discussion	Lead	Allotted Time/Running Time
Roll Call	Roll Call by ICANN AT-Large Staff	Staff	(00:02/ 00:02)
Intro	Introductory Remarks by SWWG Co-Chairs This is a preparation meeting for ICANN 73 SM execution (assuming similar SM strategy used in ICANN72) Assign responsibilities to spread the work Create hashtags and/or mentions; messages, images, links Define metrics and how to measure them Why: To measure outreach and engagement Schedule emails and twitter messages Timeline Use SM ICANN 73 working table: https://bit.ly/smworkingtableicann73 Resources: SM ICANN 72 working table: https://bit.ly/smworkingtableicann72 ICANN 72 SM Strategy: https://bit.ly/smstrategyicann72 ICANN 72 SM toolkit: https://bit.ly/smtoolkiticann72	Eduardo Denise	(00:08/ 00:10)
Hashtags Mentions	Discussion Reach consensus on hashtags and/or mentions to use Possibilities: #Icann72 .@Icann (notice the "." in front of the mention) .@IcannAtLarge .@NARALO #sm73xx (xx = meeting number)	All	(00:10 / 00:20)

Topic

Discussion

Lead

Allotted Time/Running Time

Roll Call

Roll Call by ICANN AT-Large Staff

Staff

(00:02/ 00:02)

Intro

Introductory Remarks by SWWG Co-Chairs

This is a preparation meeting for ICANN 73 SM execution (assuming similar SM strategy used in ICANN72)
1. Assign responsibilities to spread the work
  1. Create hashtags and/or mentions; messages, images, links
  2. Define metrics and how to measure them
    1. Why: To measure outreach and engagement
  3. Schedule emails and twitter messages
2. Timeline
3. Use SM ICANN 73 working table: https://bit.ly/smworkingtableicann73
Resources:
1. SM ICANN 72 working table: https://bit.ly/smworkingtableicann72
2. ICANN 72 SM Strategy: https://bit.ly/smstrategyicann72
3. ICANN 72 SM toolkit: https://bit.ly/smtoolkiticann72

Eduardo

Denise

(00:08/ 00:10)

Hashtags

Mentions

Discussion

All

(00:10 / 00:20)

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