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Team Members of ATLAS II Return on Investment Group

 

Region     
NameOfficeAFAPEUNALA
Cheryl Langdon-OrrChair  x   

Aanupam Agrawal

 

  X   
       
Darlene Thompson     X
       

 

It is desirable that this team be 'Pan Regionally Representative if not absolutely balanced'... In other words we will need a minimum of 1 active contributor from each Region to the work of this team pre, peri and post ATLAS2 being held. However we will not be limited to any particular number of team members per Region and it is most desirable that individuals with specific experience and or training in "ROI Matters" contribute to the work.  This team also welcomes observers and will conduct its work in a specific email list, in this wiki space (all list subscribed team members will have edit rights)  and via teleconference/online chat as required...

 

Our work will need to begin with establishing what we mean by the term 'Return on Investment' in the specific context of ATLAS2 as an investment in cash and resources terms of ICANN, and then specifically how this will be "measured" and what metrics (if any) applied...

 

To start of discussion (and comments are welcome below) I have reproduced a "standard" definition of ROI for us to analyse and discuss and some resource material links  below...

 

i) extract from http://www.investopedia.com/terms/r/returnoninvestment.asp

Definition of 'Return On Investment - ROI'

A performance measure used to evaluate the efficiency of an investment or to compare the efficiency of a number of different investments. To calculate ROI, the benefit (return) of an investment is divided by the cost of the investment; the result is expressed as a percentage or a ratio.

The return on investment formula:
Return On Investment (ROI)

In the above formula "gains from investment", refers to the proceeds obtained from selling the investment of interest. Return on investment is a very popular metric because of its versatility and simplicity.

In our context of course "proceeds" are not (necessarily) measurable in cash terms and this needs to be addressed as well as clearly declared in all reporting.
    • We would be well advised to state what we are reporting on is more akin to a "Social Return on Investment or SROI"
    • Can we establish a "common currency" of terms  with the ICANN Strategic Planning Objectives (or other key focus, projects, and documentation)
What other issues  can we identify?  These (as developed and identified) should be listed here below as well as in any other work spaces...


 

Useful Links:

http://en.wikipedia.org/wiki/Return_on_investment

http://en.wikipedia.org/wiki/Social_return_on_investment

http://www.slideshare.net/unleashtheedge/measuring-roi-of-training-amp-development-ravinder-tulsiani

http://www.school-for-champions.com/training/determining_training_roi.htm

http://www.fastrak-consulting.co.uk/tactix/Features/tngroi/tngroi.htm

http://caveolearning.com/measuring-return-on-investment-for-training-and-performance-initiatives/

http://www.forbes.com/sites/capitalonespark/2013/04/25/how-to-measure-your-social-media-return-on-investment/

http://www.seomoz.org/blog/measuring-and-increasing-the-roi-of-your-content-resources

http://blog.marketo.com/blog/2013/03/how-to-measure-the-roi-of-your-marketing-programs.html



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