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"To support a study to develop a business vision of the registry according to each of the ccTLDs needs."

 


Objective:

The main objective of this study is to Provide guidelines for:

a) The positioning of ccTLD as Internet brand in its territory / to their community
b) How to convert the ccTLD into a profitable and sustainable business.
c) Generate a ccTLD strategic planning as an organization.
d) Create marketing activities and marketing products and services ccTLD.
e) Increase participation of ccTLD market and volume of registered domains.

...


Working Group:

Carolina Aguerre

Ruth Puente

Alejandra Reynoso 


Consultant:

Wim Degezelle 


Terms of reference (TOR):

ToR Consultor Proyecto 4.6.1.-2.pdf


Study Final version

EL DESARROLLO COMERCIAL DE ccTLD EN LA REGIÓN DE LAC.pdf


The Commercial Development of ccTLD Registries in the LAC Region.pdf