Project code 4.6.1
"To support a study to develop a business vision of the registry according to each of the ccTLDs needs."
Objective:
The main objective of this study is to Provide guidelines for:
a) The positioning of ccTLD as Internet brand in its territory / to their community
b) How to convert the ccTLD into a profitable and sustainable business.
c) Generate a ccTLD strategic planning as an organization.
d) Create marketing activities and marketing products and services ccTLD.
e) Increase participation of ccTLD market and volume of registered domains.
Working Group:
Carolina Aguerre
Ruth Puente
Alejandra Reynoso
Consultant:
Wim Degezelle
Terms of reference (TOR):
ToR Consultor Proyecto 4.6.1.-2.pdf
Study Final version
EL DESARROLLO COMERCIAL DE ccTLD EN LA REGIÓN DE LAC.pdf
The Commercial Development of ccTLD Registries in the LAC Region.pdf
