Project code 4.6.1
"To support a study to develop a business vision of the registry according to each of the ccTLDs needs."
The main objective of this study is to Provide guidelines for:
a) The positioning of ccTLD as Internet brand in its territory / to their community
b) How to convert the ccTLD into a profitable and sustainable business.
c) Generate a ccTLD strategic planning as an organization.
d) Create marketing activities and marketing products and services ccTLD.
e) Increase participation of ccTLD market and volume of registered domains.
Terms of reference (TOR):
ToR Consultor Proyecto 4.6.1.-2.pdf
Study Final version
EL DESARROLLO COMERCIAL DE ccTLD EN LA REGIÓN DE LAC.pdf
The Commercial Development of ccTLD Registries in the LAC Region.pdf