Who:

  • At-Large Social Media Working Group Members and their networks



How:

Hashtags:

  • Hashtags to use for ICANN75: Join #icann75 at our #atlarge75 session on …
  • #askAtLarge besides #ICANN## and share in English and Spanish with what they can expect in a specific session.

Platforms: 

Social Media Chanel: Use Multiple Social Networks

  • Facebook /Twitter/Integrum/LinkedIn – who will lead?
  • Fellows/community

Live Streaming:

  • Official At-Large page: Facebook/YouTube
  • Regional Page’s: Facebook
  • Live tweet



What: 

Key At-Large Messages for ICANN75:

  • Shared Google Sheet for SMWG Members - This document notes all the key ICANN75 meetings, their date and time and the messages to be sent. 

  • At-Large Talking Points at ICANN75



When: 

Strategy:

  • The SM strategy should build awareness, encourage action and engage the community in At-Large. Also, metrics will be key to ensure continuous improvement
  • schedule 2 posts per day Saturday/Sunday
  • posting schedule throughout the day in order to connect with our global community
  • post type: Visuals/Text
  • majority of updates we share come from content in our ICANN75 Schedule
  • share one post each day
  • All new posts share multiple times that day and scheduled for further
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