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Strategy Status |
IN PROGRESS |
In order to take advantage of CROP deliverables in FY18, an Outreach Strategic Plan must be completed, approved internally within the structure/organization, and concurred by the applicable Regional Stakeholder V.P. team.
Person Completing Form: | Andrea Glandon |
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Outreach Strategy | |||||||||||||||||||||
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Outreach Plan Description and Details: | BC FY18 Outreach Strategy for 2018 INTRODUCTION AND BACKGROUND The Commercial and Business Users' Constituency [a.k.a., the ICANN GNSO Business Constituency (BC)] FY18 Outreach Strategy is based on fulfilling the BC’s mission [1] as described in the BC’s newly updated and approved Charter. The BC’s Outreach goals support the engagement of business users in gTLD policy development and in ICANN’s overall governance. Further, it also supports the ongoing enhancement of multi-stakeholder engagement in relevant activities to ensure ICANN’s continued success as the coordinator of the unique indicators of the Internet as provided for in ICANN’s bylaws. The BC Outreach Strategy aligns with ICANN strategic objectives one [2] and four [3]. OBJECTIVES OF THE BC OUTREACH STRATEGY FOR 2018 The BC’s Outreach strategy objectives for FY18 are to: FUNDING SCOPE The BC has a broad Outreach Strategy that includes using part of its own membership funds, and other special funds [some of which are supported by ICANN funding] that are dedicated to growing BC visibility and engagement in selected events where business executives and others from the business user communities participate. The broad BC Outreach strategy is described in this document, with a specific segment focused on the use of ICANN’s Community Regional Outreach Program (CROP) funds. OUTREACH ACTIVITIES The BC Outreach activities will: COMMUNITY REGIONAL OUTREACH PROGRAM (CROP) – THE BC’S USE OF CROP FUNDS CROP funds will support travelers to events that are primarily focused on companies—both large and small—that fit the definition of a Business User. The BC presence and participation at events will be reinforced by materials and presentations developed within the BC’s Outreach Committee and the designated CROP BC traveler. Such materials will be shared via the full BC list, as part of the Meeting Outcome Report required from all funded BC outreach events. CROP will primarily support the engagement in or associated with events where business users can be easily reached, rather than creating unique events, in order to avoid additional costs, other than those that CROP covers. The Outreach Committee will evaluate funding requests from BC members to attend an event, and specifically evaluate the effectiveness of the use of CROP funds to augment BC participation, with any additional expenditures outside the CROP budget to receive final approval from the BC Excomm. Such expenditures may include printing of brochures or fact sheets for use, which will not be covered by CROP. Priority for funding will be given to BC attendees who have a speaking role at an approved event, where the speaker has the ability to directly promote the work of the BC (versus speaking on another topic). As an exception, CROP funding could be used to support participation and the active engagement of one BC member who could not otherwise attend an ICANN meeting or another major ICANN-related event where a BC Outreach event is organized. In these cases, the member’s engagement must augment the legitimacy of the BC’s role and effectiveness of BC outreach within that region. This would be an exception, and would be assessed on a case-by-case basis, looking at the needs of the BC and the parameters of the CROP program. Use of CROP would require a specially designated role for the funded BC member in BC outreach activities, noting that CROP guidelines must be adhered to. Any additional supporting funding from the BC for the Outreach activities will follow the usual Outreach Committee and Excomm approval processes. The development of specific activities and events that utilize the BC’s presence and membership within at least three (3) developing country regions will be a priority for CROP 2018 for the BC. Approval of travel to these events is based on proposals submitted at least 2 months prior to the event, as CROP deadlines require six weeks prior to an event, at minimum. The 2 month requirement provides the BC Outreach committee time to review a travel request and arrive at a decision. While exceptions may occur, every effort by those proposing a CROP supported event will be asked to justify any late submissions to the Outreach Committee. ACTIVITIES SUPPORTING THE OVERALL BC OUTREACH STRATEGY GENERAL OUTREACH ACTIVITIES DURING ICANN PUBLIC MEETINGS GOVERNANCE FRAMEWORK BC Outreach strategy is developed and administered by the BC Outreach Committee with the support of the BC Executive Committee and ICANN staff. The Outreach Committee meets virtually two to three times between each ICANN Meeting, and strives to meet face-to-face during ICANN meetings with the BC membership in attendance. In addition, updates are provided to the full BC membership via the virtual BC working calls. Events and travel support requests are considered and recommendations made by the Outreach Committee. Reports of all activities are provided to the full BC membership. The outreach committee should notify the BC Executive Committee of any planned expenditures, whether from BC or ICANN funding sources, at least one week prior to the disbursement date. These planned expenditures are deemed as approved unless the ExComm raises questions or objections within one week of notification. EXPECTED OUTCOMES OF OUTREACH EFFORTS Through our outreach efforts, the BC expects to: BC Outreach Strategy Matrix Sn Objectives Outputs Expected Results Key Performance Indicators 1 To create awareness about BC, its works and ICANN in low membership regions. Conduct of Outreach events in collaboration with stakeholders in Africa, Asia & Latin America. Continuous improvement of URL (bizconst.org). Factsheets Increased awareness of BC & ICANN. Increased interest in the DNS industry. Speaking opportunities for BC officials @ (Business) events Improved website completed. Completion of one or two pager/ "mini brief”, to be available at Regional and National Internet Governance Forums in appropriate languages. Available at IGF and ICANN booths. Increased BC membership from developing countries that lack BC presence. Retain recently recruited members via the Outreach Program. 2 To realise its mission by growing its membership base thereby enriching its long-term policy development efforts and at the same time addressing volunteer burn-out phenomenon Conduct of Outreach events in collaboration with stakeholders in Africa, Asia & Latin America. Individual member one-on-one outreach with business associates. More members of BC from the 3 target regions (Africa, Asia and Latin America). Growth of BC membership by 10%. Effective BC participation in all relevant WGs. Number of business stakeholders reached. 3 To advance the bottom-up multi-stakeholder model of ICANN Monthly working calls of the Outreach Committee and identification of relevant events for Outreach Effective participation in ICANN policy development process and ICANN governance discussions, including Budget, ICANN Strategic Plan, etc. Publication of policy positions via URL. Presentations at key Trade Association events provided by BC Outreach Committee Members and other BC members willing to engage with their trade associations. Increased uptake of the M/S model across entities. Awareness of BC members of various events related to ICANN’s MS model Growth in membership. Effective BC participation in relevant WGs. New members involvement in BC work. [1] The mission of the Business Constituency is to ensure that ICANN policy positions are consistent with the development of an Internet that: [2] Evolve and further globalize ICANN [3] Promote ICANN’s role and multistakeholder approach | ||||||||||||||||||||
Date Submitted: | 06-Oct-2017 |
Note: To be completed by a Program Coordinator (PC) designated by this organization/structure.
Acknowledgements | Confirmed? | Name | Date | Notes |
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The detailed Outreach Strategic Plan has been properly completed per CROP requirements. | Yes | Ozan Sahin | 13-Oct-2017 |
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The ICANN Organization / Structure's leadership has authorized this Outreach Strategic Plan. | Yes | Jimson Olufuye | 13-Oct-2017 | As per Jimson`s correspondence on 13 October 2017. |
The Outreach Strategic Plan has been concurred by the Stakeholder Engagement V.P. |
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CROP Outreach Strategic Plan Template (May 2017)