BC Outreach Strategic Plan DRAFT

FY16 Outreach Strategy
13.08.2015
Introduction
The Commercial and Business Users' Constituency (BC) FY16 Outreach Strategy is premised
on fulfilling the BC mission1 as contained in its 2009 approved Charter. It is also aimed at
aligning with ICANN strategic objectives one2 and four3.
Objectives
The BC Outreach objectives are:
1. To create awareness about the BC, how it works and ICANN, particularly in low
membership regions and industry sectors.
2. To realise this mission by growing the BC membership base thereby enriching its long
term policy development efforts and at the same time addressing volunteer burn-out
phenomenon
3. To advance the bottom-up multi-stakeholder model of ICANN by creating meaningful
opportunities for input from a broad cross section of businesses.
Implementation Strategy
Implementing its Outreach Strategy is based on ICANN FY16-27 support provision of a oneoff
event and BC's FY16 Budget provision for Outreach based on its established Outreach
funding criteria.
The BC seeks to:
 Present information about ICANN and the BC at ICT related events around the globe,
particularly in low membership regions.
 Hold special events to inform the business community about ICANN and the BC.
 Provide travel support for potential members to attend relevant activities
 Provide financial support for BC members to attend outreach and recruitment events
on behalf of the BC that they would not otherwise attend
 Provide mentorship and informal support to business representatives attending ICANN
or BC meetings for the first time.
1The mission of the Business Constituency is to ensure that ICANN policy positions are consistent with the development of
an Internet that:
 promotes end-user confidence because it is a safe place to conduct business
 is competitive in the supply of registry and registrar and related services
 is technically stable, secure and reliable.
2Evolve and further globalize ICANN
3Promote ICANN’s role and multistakeholder approach
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Governance Framework
BC Outreach strategy is administered by the BC Outreach Committee with the support of its
Executive Committee and ICANN staff.
Events and travel support requests are considered and approved by the Outreach Committee.
Report outs of activities are provided to the BC membership at large.
Expected Outcome
Through our outreach efforts, the BC expects to
 Reach an in-person audience of some 500 potential members through
attendance/speaking at various conferences.
 Attract 16 new members by the end of FY2016
 Distribute more than 5,000 BC newsletters, business cards and factsheets
 Attract close to 10,000 webpage views through leads from news channels across the
world.
BC Outreach Strategy Matrix
Sn Objectives Outputs Expected Results Key Performance
Indicators
1 To create awareness about
BC, its works and ICANN
in low membership regions.
Conduct of Outreach events in
collaboration with
stakeholders in Africa, Asia &
Latin America. Re-branding of
URL (bizconst.org)
Reports
Newsletters
Factsheets
Increased awareness of
BC & ICANN
Increased interest in the
DNS industry
Speaking opportunities for
BC officials @ (Business)
events
Numbers of newsletters
distributed. Number of
electronic, print and new
media beats.
Increased BC membership
2 To realise its mission by
growing its membership
base thereby enriching its
long term policy
development efforts and at
the same time addressing
volunteer burn-out
phenomenon
Conduct of Outreach events in
collaboration with
stakeholders in Africa, Asia &
Latin America.
Member one-on-one outreach
with business associates
More members of BC
from the 3 regions
(Africa, Asia and Latin
America)
Growth of BC membership
by 25%
Effective BC participation in
all WGs
Numbers of business
stakeholders reached
3 To advance the bottom-up
multi-stakeholder model of
ICANN
Fortnightly conference calls
Effective participation in
ICANN policy development
process
Publication of policy positions
on the wiki and URL
Presentations at key trade
Association events
Increased uptake of the
M/S model across
entities
Survey results
Growth in membership
Effective BC participation in
all WGs
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