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Strategy Status 


In order to take advantage of CROPP deliverables in FY16, an Outreach Strategic Plan must be completed, approved internally within the structure/organization, and concurred by the applicable Regional Stakeholder V.P. team no later than 30 September 2015.

Person Completing Form:

Ozan Sahin

FY16 Election:

Outreach/Engagement Event (1)

If Election = Outreach/Engagement
Event, what month/year do you project
holding the event? (Please select
from the drop-down menu).


Sep 2015

Outreach Strategy

Outreach Plan
and Details:

FY16 Outreach Strategy



The Commercial and Business Users' Constituency (BC) FY16 Outreach Strategy is premised on fulfilling the BC mission* as contained in its 2009 approved Charter. It is also aimed at aligning with ICANN strategic objectives one** and four***.


The BC Outreach objectives are:
1. To create awareness about the BC, how it works and ICANN, particularly in low membership regions and industry sectors.
2. To realise this mission by growing the BC membership base thereby enriching its long term policy development efforts and at the same time addressing volunteer burn-out phenomenon
3. To advance the bottom-up multi-stakeholder model of ICANN by creating meaningful opportunities for input from a broad cross section of businesses.

Implementation Strategy

Implementing its Outreach Strategy is based on ICANN FY16-27 support provision of a oneoff event and BC's FY16 Budget provision for Outreach based on its established Outreach funding criteria.

The BC seeks to:

  • Present information about ICANN and the BC at ICT related events around the globe, particularly in low membership regions.
  • Hold special events to inform the business community about ICANN and the BC.
  • Provide travel support for potential members to attend relevant activities
  • Provide financial support for BC members to attend outreach and recruitment events on behalf of the BC that they would not otherwise attend
  • Provide mentorship and informal support to business representatives attending ICANN or BC meetings for the first time.


*The mission of the Business Constituency is to ensure that ICANN policy positions are consistent with the development of an Internet that:

  • promotes end-user confidence because it is a safe place to conduct business
  • is competitive in the supply of registry and registrar and related services
  • is technically stable, secure and reliable.

**Evolve and further globalize ICANN
***Promote ICANN’s role and multistakeholder approach

Governance Framework

BC Outreach strategy is administered by the BC Outreach Committee with the support of its Executive Committee and ICANN staff.

Events and travel support requests are considered and approved by the Outreach Committee.
Report outs of activities are provided to the BC membership at large.

Expected Outcome

Through our outreach efforts, the BC expects to

  • Reach an in-person audience of some 500 potential members through attendance/speaking at various conferences.
  • Attract 16 new members by the end of FY2016
  • Distribute more than 5,000 BC newsletters, business cards and factsheets
  • Attract close to 10,000 webpage views through leads from news channels across the world.

    BC Outreach Strategy Matrix

SnOjectivesOutputsExpected ResultsKey Performance Indicators

To create awareness about BC, its works and ICANN in low membership regions.

Conduct of Outreach events in collaboration with stakeholders in Africa, Asia & Latin America. Re-branding of URL (

Increased awareness of BC & ICANN
Increased interest in the DNS industry

Speaking opportunities for BC officials @ (Business) events
Numbers of newsletters
distributed. Number of electronic, print and new media beats. Increased BC membership


To realise its mission by
growing its membership
base thereby enriching its long term policy
development efforts and at the same time addressing volunteer burn-out phenomenon

Conduct of Outreach events in
collaboration with stakeholders in Africa, Asia & Latin America.
Member one-on-one outreach
with business associates.

More members of BC from the 3 regions
(Africa, Asia and Latin

Growth of BC membership
by 25%.
Effective BC participation in all WGs
Numbers of business
stakeholders reached.


To advance the bottom-up multi-stakeholder model of ICANN

Fortnightly conference calls
Effective participation in
ICANN policy development
process Publication of policy positions
on the wiki and URL.
Presentations at key trade
Association events.

Increased uptake of the M/S model across

Survey results
Growth in membership
Effective BC participation in all WGs.

Date Submitted:13-Aug-2015
Community Confirmation Section

Note: To be completed by a Pilot Program Coordinator (PPC) designated by this organization/structure.

The detailed Outreach Strategic Plan has been properly completed per CROPP requirements.


Ozan Sahin


BC FY16 Outreach Startegic Plan meets the CROPP requirements.

The ICANN Organization / Structure's leadership has authorized this Outreach Strategic Plan.


Ozan Sahin


BC Excomm approved the FY16 Outreach Startegic Plan

The Outreach Strategic Plan has been concurred by the Stakeholder Engagement V.P.


Ozan Sahin


BC FY16 Outreach Startegic Plan has been concurred by Pierre Dandjinou, VP, Stakeholder Engagement - Africa


CROPP GNSO Outreach Strategic Plan Template v2 (Jun 2015)

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