NARALO Outreach Strategic Plan DRAFT

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Strategy Status

In order to take advantage of CROPP deliverables in FY16, an Outreach Strategic Plan must be completed, approved internally within the structure/organization, and concurred by the applicable Regional Stakeholder V.P. team no later than 30 September 2015.

Person Completing Form:	Glenn McKnight

Outreach Strategy

Outreach Plan
Description and
Details:

NARALO Outreach and Engagement Plan involves first needs to take stock of the gaps and opportunities of the existing ALS population. The results of the analysis will help shape the Outreach/Engagement plan moving to close the gaps and recruit potential volunteers

Clarity of Plan

-To identify the opportunities to enable some of the NARALO members to outreach to a specific audiences to educate them on the value of ICANN, ALAC and specifically NARALO. In addition in underserved sectors we will deliberately do outreach for recruitment to become new ALS's.

Attributes of Participants

Positive attitude to proactive marketing
Confident and supported by RALO
Focused and purposeful
Proven track record

Knowledge of Participants

Preparation of the target market to educate
Awareness of the ICANN ecosystem
Research completed on existing ALS participation, absence and issues

Environmental Factors

Event has opportunities to promote, speaking engagement and networking opportunities
Match of NARALO goals and event's mission
Endorsement of NARALO of event schedule

Skills of Participants

Assumption that the sponsored NARALO member is willing and able to present to an audience, conduct interviews, do radio interviews and more
Understand importance of social media reporting
Prompt reporting of event and followup

Plan Implementation Timelines

July Draft plan prepared

August Revised plan

September Adoption of plan

Dec to June Three to Five CROPP trips ( 1)

Proposed Trips

Trip ONE:
30th Annual International Technology and Persons with Disabilities Conference
http://www.csun.edu/cod/conference/2015/sessions/index.php/public/website_pages/view/1
March 21 to March 26, 2016.
San Diego, CA

Trip TWO

March 23-25!
2016 Nonprofit TechnologyConference (16NTC)
http://www.nten.org
San Jose, California

TRIP THREE

April 17-20
ARIN 37
www.arin.net
( Also fellowship from Arin is available, non eligible is Darlene, Evan and Glenn

TRIP FOUR

TBA

TRIP FIVE
TBA

Footnotes

We are sponsored for five trips for the standard but we have the option of few trips with longer stays if the event has merit

Date Submitted:

05-Jul-2015

Community Confirmation Section

Note: To be completed by a Pilot Program Coordinator (PPC) designated by this organization/structure.

Acknowledgements	Name	Date	Notes
The detailed Outreach Strategic Plan has been properly completed per CROPP requirements.
The ICANN Organization / Structure's leadership has authorized this Outreach Strategic Plan.
The Outreach Strategic Plan has been concurred by the Stakeholder Engagement V.P.
	===============	==========	==============================

CROPP RALO Outreach Strategic Plan Template v2 (Jun 2015)

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NARALO Outreach Strategic Plan DRAFT

Outreach Strategy