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Message Points

MessageTargetWho should communicateTimingLanguage VersionsLink to Additional Resources

Situation Overview/Elevator Pitch:

ATLAS III is an assembly of future At-Large Ambassadors, focused on developing and nurturing potential thought leaders and change agents who will implement what has
resulted from the At-Large Review Process, namely, more
effective participation of At-Large members in the policy
advice process.

ICANN Community Members and ICANN orgAt-Large leaders and ATLAS III participantsPre and During ATLAS III

3 Key Messages:

ATLAS III is an assembly of future At- Large leaders.

ATLAS III will provide participants with the skills
required to effectively represent the best interests of
the end users within ICANN.

ATLAS III Ambassadors will be our thought leaders and
change agents within At-Large and ICANN.

ICANN Community Members and ICANN orgAt-Large leaders,  ATLAS III participants, At-Large support staff Pre and During ATLAS III



















Timeline


Roll out starting in October

Prior to ATLAS III: Information on what ATLAS III is:

ATLAS III participants

Webinars on what to expect at ATLAS III;

Information on where relevant information is located;

At-Large community


Message from Chair on overall aim and next steps;

RALO leaders’ messages;

RALO newsletters;

ICANN community

Staff blog and Pre
-
ICANN66 Webinar;

Staff Briefing to Board (HU) and to SOAC Chairs (MH)

Goran’s welcoming comments

During ATLAS III: Daily Updates (4
-
7 November)

ICANN66 newsletters

Short videos of daily events shown on ICANN screens/information booth

Updates to key groups (Board/GAC/GNSO,
etc
) by chairs and liaisons

Networking

All ATLAS III participants have elevator pitch ready

Post ATLAS III:

Chair’s Report (blogged and email list)

RALO newsletters

ATLAS III Ambassadors

Videos and spotlights, etc.

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