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Note:  This is not the version of the SWOT in which WT C members should be adding new data.  To add new data, please see version 1 of the SWOT.

 Strategic planning (related to Rec. 5)

Strengths                                                                           

- Membership diversity can bring talent
- Knowledge of local communities
- Knowledge of possible outreach efforts
- First hand involvement of members in Internet Governance activities unrelated to ICANN and domain names
- At Large Outreach is a pillar of ICANN's strategic influence in Internet governance
- At Large Strategy is bottom-up and reflects consensus of many stakeholders
- Current structure and processes in place to avoid capture
- Commercial as well as individual interests are not taken into account
- The fact that all of the RALOs are involved is an asset.
- We can bring our differing backgrounds and experiences to bear on the planning process and readily share these electronically
- International reach
- important number of stakeholders

Weaknesses                                                                  

- Lack of clear overall strategy for At Large
- Lack of established feedback loop from ICANN
- Lack of roadmap and scenarios for the future of At Large
- At Large is not being used enough as a strategic resource by ICANN
- Public Participation does not appear to be related to At Large, neither by staff, nor by the Board (public participation committee)
- Translation delays
- Lack of clear strategic targets for the whole At-Large community (ALSes, RALOs, and ALAC)
- Lack of consultation and coordination between RALOs
- Lack of understanding with the ICANN Strategy team
- Limited number of language translations 

Opportunities                                                                      

- Ability to feed local and global issues in ICANN strategy
- Very powerful communication channel
- Useful tool for ICANN outreach
- A core part of the original ICANN vision
- Local ALS can help for local events (liaison with local stakeholders)
- At Large is the home of a multi-stakeholder bottom-up system of governance extending way further than to operational domain name issues
- Well defined strategic goals 
- Developing countries provide lots of openings 

Threats                                                                            

- Lack of funding limits outreach
- Lack of volunteers reduces time spent on strategic issues
- Loss of ICANN credibility if At Large does not grow
- Loss of local support if At Large fails to be fully utilised by ICANN to extend local influence and collect local input (2-way process)
- The culture of stakeholder preference within ICANN
- ICANN's control by Government led agencies
- Another agency similar to ICANN
- International pressure limits ICANN's revenue

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