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  • Establish scope of project
  • Determine the statistic relevant size of email audience 
  • Translation of the survey into French and Spanish

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Here is the approach:

We need to ask a set of questions that are both

a) evocative of useful data

b) make sense to someone who doesn't know what ICANN is

Is this doable? We're not exactly sure but we are going to try.

After creating a BigPulse document with the questions, we will need to market the survey ourselves – in other words, send the URL far and wide and try to get people to respond.

Here are the questions I suggest we ask (I’m leaving out the usual crosstabs such as age, gender, race, income etc. as a given).

On the Internet, do you know what Domain Names (the addresses for e-mails and web sites such as .COM, .ORG, .GOV,) are?

If yes, then go on to ITEM.

If no, then: Thanks for your time! We are glad you’re interested in improving the domain name system.

ITEM: Have you ever registered a domain name?

Did you list your name and home address?

Did you list something else?

Did you buy “privacy protection,” to place your identity information under the administration of a third party?

Did you know there is an international organization called ICANN that administers domain names?

Do you know what it does?

If you become the victim of a scam or theft or other crime on the Internet, to whom would you turn for help?

Would you contact ICANN?

Why or why not?

5.0 Details

  • ___ of questions
  • ___ of sections
  • Core Topic Areas
    • Policy
    • Powers 
    • Concerns
      • Security
      • E-Crime
      • Cyber squatting
      • Spam
      • Phishing 

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