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• Shared Google Sheet for SMWG Members - This document notes all the key ICANN75 meetings, their date and time and the messages to be sent. 

• At-Large Talking Points at ICANN75

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When: 

Strategy:

• The SM strategy should build awareness, encourage action and engage the community in At-Large. Also, metrics will be key to ensure continuous improvement
• schedule 2 posts per day Saturday/Sunday
• posting schedule throughout the day in order to connect with our global community
• post type: Visuals/Text
• majority of updates we share come from content in our ICANN75 Schedule
• share one post each day
• All new posts share multiple times that day and scheduled for further