Message	Target	Who should communicate	Timing
Situation Overview/Elevator Pitch: ATLAS III is an assembly of future At-Large Ambassadors, focused on developing and nurturing potential thought leaders and change agents who will implement what has resulted from the At-Large Review Process, namely, more effective participation of At-Large members in the policy advice process.	ICANN Community Members and ICANN org	At-Large leaders and ATLAS III participants	Pre and During ATLAS III
3 Key Messages: ATLAS III is an assembly of future At- Large leadersfuture policy and outreach ambassadors. ATLAS III will provide participants with the skills required to effectively represent the best interests of the end users within ICANN. ATLAS III Ambassadors will be our thought leaders and change agents within At-Large and ICANN.	ICANN Community Members and ICANN org	At-Large leaders, ATLAS III participants, At-Large support staff	Pre and During ATLAS III

...

Roll out starting in October

Prior to ATLAS III: Information on what ATLAS III is:

ATLAS III participants

Webinars on what to expect at ATLAS III;

Information on where relevant information is located;
•
At-Large community

•
Message from Chair on overall aim and next steps;
•
RALO leaders’ messages;
•
RALO newsletters;
•
ICANN community
•
Staff blog and Pre
-
ICANN66 Webinar;
•
Staff Briefing to Board (HU) and to SOAC Chairs (MH)
•
Goran’s welcoming comments
•
During ATLAS III: Daily Updates (4
-
7 November)
•
ICANN66 newsletters
•
Short videos of daily events shown on ICANN screens/information booth
•
Updates to key groups (Board/GAC/GNSO,
etc
) by chairs and liaisons
•
Networking
–
All ATLAS III participants have elevator pitch ready
•
Post ATLAS III:
•
Chair’s Report (blogged and email list)
•
RALO newsletters
•
ATLAS III Ambassadors
–
Videos and spotlights, etc.

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