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Strategy Status |
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In order to take advantage of CROP deliverables in FY18, an Outreach Strategic Plan must be completed, approved internally within the structure/organization, and concurred by the applicable Regional Stakeholder V.P. team.
Person Completing Form: | Glenn McKnight |
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Outreach Strategy | |
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Outreach Plan Description and Details: | FY 17 Plan is listed here NARALO Outreach Strategic Plan Changes -Coordinate the outreach and engagement to larger events -Listen to feedback from community on the types of trips and who should be going Outreach Plan Description and Details: NARALO's Outreach and Engagement Plan for FY 18 takes a four part approach,: Changes in approach for the FY 18 In FY17 we implemented the concept of encouraging only new travellers/ALS members to take advantage of the trips and explained the process. That is except for the ARIN meetings where our current ARIN Liasion attended. We have been providing regular updates on all CROPP trips on our monthly NARALO calls. Despite repeated requests we failed to obtain all five new travellers for trips. The last trip saw Judith Hellerstein proposed a trip suggestion and was approved . This resulted all five of the trips successfully completed and reported upon. Another important feature of the NARALO trip strategy is encourage participation very early in the trip cycle which has resulted in adequate time allowances for ICANN staff to process the request. Strong encouragement for NARALO participation at the two yearly ARIN events in North America- 2 out of 5 trips Recruitment of unaffiliated was very successful with ten new unaffiliated members and efforts need to taken for orientation and recruitment Gaps No reps from Southern, and South Western states in the US (ALS in 7 locations: Mass, Cal. NC, NY, ILL, DC and CO). No reps from Canadian Prairies (Two 4 locations)(ALS Ont, Quebec, BC, NS) No Francophone ALS’s outside of ISOC Quebec No reps in many of the Western and North Western states of the US, only 1 ALS in California No Canadian First Nations group (E Manitoba decertified) Only one Indigenous US group, (NPM) Seeking additional ones. Other Cities considering the acquisition of a TLD might be interested in forming an ALS Here is the list of priority areas where we hope to do outreach and also increase the engagement of current and new ALSes in NARALO as well as educating the populace about ICANN, At Large, and NARALO issues. The Puerto Rico ALS are implementing a major outreach effort corresponding to the NARALO Mou signing in June 2017 Leverage the efforts of ISOC PR for the first North American School of Internet Governance Mentoring of the SF-Bay Area Chapter to become the second North American School of Internet Governance for the following year in San Francisco Commitment to building a strong relationship with ARIN and their bi-annual events Participation at RIGHTSCON in Toronto March 2018 To identify the opportunities to enable some of the NARALO members to outreach to a specific audiences to educate them on the value of ICANN, At Large, and specifically NARALO. In addition in underserved sectors we will deliberately do outreach for recruitment for new organizations to become new ALS's. Positive attitude to proactive marketing Confident and supported by RALO Focused and purposeful Proven track record Preparation of the target market to educate Awareness of the ICANN ecosystem Expertise in core NARALO/ICANN issues Research completed on existing ALS participation, absence and issues Event has opportunities to promote, speaking engagement and networking opportunities Match of NARALO goals and event's mission Endorsement of NARALO of event schedule Assumption that the sponsored NARALO member is willing and able to present to an audience, conduct interviews, do radio interviews and more Understand importance of social media reporting Prompt reporting of event and follow up April/ May 2017 Draft plan prepared and discussed at Outreach & Engagement June 2017 Plan Submitted to NARALO for Approval. Adoption of Plan July Earliest possible First Cropp Trips July to June 2018 Completion of the Five CROPP trips( All trips completed prior to June 31 of that year) This trips listed below are suggestions based upon interest expressed in the past by NARALO Members Note: Open discussion again on the key ARIN-NARALO Liaison person Gap Analysis: ARIN MOU relationship Trip Three: National Digital Inclusion Alliance Conference Dates: May 2018. Place not announced Gap Analysis: Lack of ALSes from the South, North, and Western Areas of the US, North/South and Western areas of the US, Seattle/Portland areas, Indigenous Communities, Lower Income Communities Event North American School of Internet Governance( San Juan, Puerto Rico) Date March 7-9 2018 Traveller Traveller from one of the two upcoming NASIG cities to be identified who may be speaking at the conference Gap Analysis: Ongoing creation of NA School of Internet Governance Note The 2019 NASIG is being planned for Canada and the 2020 NASIG for Washington DC with the 2021 NASIG for San Franscisco Bay Area. The organizers have Glenn McKnight and Judith Hellerstsin shadowing the NASIG Planning team in PR as these two cities will be the next sites for NASIG Trip Five Event RIGHTSCON (Toronto) Date May 16-18 2018 Traveller: TBA The FY 18 strategic plan is so submitted after community consultation that started pm April 23 to the NA Discuss lists and the NARALO Chat in Skype. The feedback from the community included: |
Date Submitted: | 12-Jun-2017 |
Note: To be completed by a Program Coordinator (PC) designated by this organization/structure.
Acknowledgements | Confirmed? | Name | Date | Notes |
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The detailed Outreach Strategic Plan has been properly completed per CROP requirements. |
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The ICANN Organization / Structure's leadership has authorized this Outreach Strategic Plan. |
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The Outreach Strategic Plan has been concurred by the Stakeholder Engagement V.P. |
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CROP Outreach Strategic Plan Template (May 2017)