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Strategy Status |
APPROVED |
In order to take advantage of CROP deliverables in FY18, an Outreach Strategic Plan must be completed, approved internally within the structure/organization, and concurred by the applicable Regional Stakeholder V.P. team.
Person Completing Form: | Chantelle Doerksen, on behalf of Kiran Malancharuvil |
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Outreach Strategy | |
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Outreach Plan Description and Details: | The Intellectual Property Constituency (IPC), as the voice for intellectual property in ICANN, should have a substantial and diverse membership, representative of the stakeholders IPC represents, actively helping to shape Internet/DNS policy within ICANN. The Mission and Purpose of the IPC, as stated in our Bylaws, is to: Represent the views and interests of owners of intellectual property worldwide with particular emphasis on trademark, copyright, and related intellectual property rights and their effect and interaction with Domain Name Systems (DNS), and to ensure that these views, including minority views, are reflected in the recommendations made by the GNSO Council to the ICANN Board. More particularly, to review and raise all intellectual property matters including any proposals, issues, policies, or otherwise, which may affect intellectual property, particularly as it interfaces with the DNS, and to provide to the GNSO and the ICANN Board timely and expert advice before it must make any decision or take any position thereon. Our membership consists of intellectual property and IP-related organizations, companies, law firms and individuals. We represent the interests and concerns of IP creators, owners, licensees and distributors, as well as those of consumers, who depend on strong IP protections as an essential element of consumer confidence, consumer trust and consumer protection. In order to fulfill our mission, IPC needs robust and sustained participation from the Intellectual Property community from all over the world. The IPC should strive for its membership to be representative of the diversity in the IP community -- geographically, professionally, and culturally -- while satisfying the membership criteria for IPC. In order to attract a broad base of membership, the IPC needs to engage with the IP community (broadly defined) so that the community is aware of us, our role in developing Internet policy, and the importance of membership in the IPC. The mission of the IPC in this Strategic Plan is to improve the IPC’s outreach and engagement, especially in areas where the IPC has historically been underrepresented, in order to attract additional active members, to ensure that the IPC remains highly connected to the IP world, and to ensure that the IPC remains a vibrant organization. III. Goals and Objectives Increasing IPC membership, increasing awareness of the IPC and improving member participation are the primary goals of this IPC Outreach & Engagement Strategic Plan. Building on our outreach and engagement program will result in additional organizational, institutional and individual members, broader and more diverse global participation in the IPC, and more extensive and richer participation by the IPC within ICANN. In so doing, the IPC will continue to add additional voices to the Constituency and the greater ICANN community, and strengthen the overall voice of the IPC. A. General Goals and Objectives B. Specific Goals and Objectives A. IPC Outreach & Engagement Task Force The IPC has an Outreach & Engagement Task Force (“OETF”), which is primarily responsible for developing the strategies and carrying out the actions set forth in this Strategic Plan. The OETF has formed subteams as necessary to carry out specific actions. B. ICANN Supported Opportunities The IPC welcomes the opportunities that CROP, the Fellowship Program and the Business Engagement initiative offer the IPC to expand understanding of and participation in ICANN activities by members of the intellectual property community. These and other ICANN-supported initiatives will contribute significantly to the IPC’s ability to achieve the goals and objectives outlined above. i.For FY18, CROP offers GNSO Constituencies the following: ii.IPC should strive to use CROP for “outbound” outreach, i.e., travel by IPC representatives to existing or special-purpose events. iii.“Inbound” outreach (i.e. travel by non-IPC members to ICANN meetings) is increasingly disfavored as a secondary use of CROP funds, to the extent outbound opportunities can’t be found. This exception requires specific approval by ICANN. b. Need to identify or create opportunities for outreach trips or events. IPC members have been asked to look for or create these opportunities, with “self-nomination” allowed. OETF members will conduct research as well. i. Opportunities could involve: ii. Need to make sure IPC representative has a visible profile (e.g., speaking opportunity, networking event) at the event. c. IPC needs to confirm its two CROP primary points of contact (“PPC”). d. OETF has formed a “CROP Subteam.” i. The CROP Subteam includes the IPC PPCs and other members of the OETF, along with the IPC Secretariat. ii. The CROP Subteam is primarily responsible for the above actions. iii. The CROP Subteam works to identify potential CROP opportunities to the OETF and then to IPC Leadership, with recommendations as needed. iv. If approved by Leadership, the PPCs are then authorized to move forward with the CROP opportunity. 2. Fellowship Program 3. Business Engagement 4. NextGen at ICANN 5. ICANN Onboarding Pilot Program Materials are being developed within this program that will be used for future IPC outreach and engagement activities. This program was established in 2016, and is beginning its second iteration with ICANN60. C. Independent (Non-ICANN Supported) Efforts 1. Improving Geographic Diversity 2. Raise IPC Profile at upcoming existing IP and Internet related Events 3. Improve Marketing/Social Media/Internet Presence 4. Members need to reach out to their networks to increase participation and membership in IPC 5. Establish/expand IPC presence at Institutions and Organizations 6. Mentorship/Sherpa Program for Newcomers 7. Student Membership 8. Academic Membership 9. Globalize IPC Process i.ICANN Translation Services are available. Languages of upcoming meetings should be prioritized (e.g., Spanish for INTA 2018 in Barcelona); need 1-2 months advance notice as these services are bottle-necked as a result of translating requests. Use IPC Secretariat to facilitate requests, or reach out to Natalie Schoer from ICANN's Communications team. 10. “IPC University” Q4 2017 Q1 2018 Q2 2018 Q3 2018 |
Date Submitted: | 27-Feb-2018 |
Note: To be completed by a Program Coordinator (PC) designated by this organization/structure.
Acknowledgements | Confirmed? | Name | Date | Notes |
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The detailed Outreach Strategic Plan has been properly completed per CROP requirements. | Yes | Chantelle Doerksen | 27-Feb-2018 | Submitted on behalf of Kiran Malancharuvil and IPC Leadership |
The ICANN Organization / Structure's leadership has authorized this Outreach Strategic Plan. | Yes | Chantelle Doerksen | 27-Feb-2018 | On behalf of IPC Leadership |
The Outreach Strategic Plan has been concurred by the Stakeholder Engagement V.P. | Yes | Benedetta Rossi | 28-Feb-2018 | Shared with all ICANN Stakeholder Engagement VPs |
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CROP Outreach Strategic Plan Template (May 2017)