2 To implement a Communications Plan that explains in a simple and clear manner the economic and social benefits of engaging with ICANN.
2.1.1 To create ad-hoc educational and informative materials (online and offline) in the different languages of the region to explain ICANN¹s Vision and Mission
2.1.2 To organize regional events and produce outreach materials in those countries with the smaller representation in ICANN
2.4.1 To create a dedicated web page for the LAC region within ICANN community to centralize all information from the region
4.1.4 To create clear and understandable outreach content and materials in the region¹s languages targeted to economic stakeholders from the region, particularly entrepreneurs and SMEs
4.3.5 To generate clear and understandable materials in the languages of the region to business (particularly entrepreneurs and SMEs) with a focus on new gTLDs and on how to benefit from innovation and opportunity this new scheme will bring.
