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At-Large Priority Activities - 2021

 

 

Independent Examiner’s Final Recommendation

ALAC should use social media more effectively to engage with end users (e.g. via Twitter / Facebook polls, etc.). These polls should not be binding in any way, but the ALAC could use them as a gauge of end user opinion.

Issue Identified

Social media and other Internet-based tools could be used more effectively, and at minimal cost, to continuously survey and channel end-user input into ICANN policy making processes.

Does ALAC Support Recommendation?

Support

If Not, Please Provide Reasoning.

Not Applicable

If ALAC Does Not Support Recommendation, Does It Suggest an Alternative Recommendation?

If so, please provide a suggested alternative Recommendation.

Not Applicable

Prioritization

Medium Priority

At-Large Comments

The ALAC strongly supports this recommendation and currently makes use of various platforms and intends to both continue and to enhance such usage.

At-Large already has an active, well-functioning Social Media Working Group with just this focus, looking at developing such uses of Social Media (one of the inward-looking WGs that are recommended to be abolished).

Many At-Large and ALAC members are already highly active in social media under their own handles and communicate in real time via Skype chats. At-Large boasts active Twitter and Facebook pages. The Social Media Working Group has looked at other tools such as Mattermost, Slack, Eno, as well as FLICKR and YouTube. Maximizing these tools to enhance internal communications as well as end-user participation will continue to be an important ALAC goal. 

Possible Dependencies

Despite the interest in some participants using social media, there are other issues to consider. The ALAC does however note that not all ICANN issues are conducive to being summarized in 140 character sound-bites. Polling on these platforms is unrepresentative and not actionable. Furthermore, because there are many of our members who are still unfamiliar with social media due to their lack of access, social media is skewed towards certain populations and cannot be presumed to be balanced. 

Access to some platforms is constrained by governments in some jurisdictions.

Who Will Implement?

At-Large Social Media Working Group, ICANN Staff with input from At-Large leadership

Resource Requirements

At-Large Social Media Working Group, ICANN Staff with input from At-Large leadership

Further to this recommendation, the ALAC suggests that a pilot advertising program be funded to test the effectiveness of outreach through social networks. 

There may be requirements for additional staff resources.

Budget Effects impact?


Implementation Timeline


Proposed Implementation Steps




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8 Comments

  1. Alan Greenberg

    My thoughts

    Status: Accept

    Comment: The ALAC supports the use of Social Media, currently makes use of various platforms and intends to both continue and to enhance such usage. The ALAC has an active Social Media WG with just this focus.

    The ALAC does however note that not all ICANN issues are conducive to being summarized in 140 character sound-bites, and that polling on such platforms are unrepresentative and not actionable.

    (Perhaps reference to some platfomrs not available in all jurisdictions?)

  2. Glenn McKnight

    Status  Accept


    Comment

    This recommendation completely ignores the work using SLACK  and other tools by the  Social Media WG. It ignores our use of  Ebooks, Infographics, shared pictures and videos which all help build community and share common values.  This observation demonstrates the lack of effort by the reviewers to do their homework

  3. Ariel Liang

    ALAC comment in the ALAC Statement on the At-Large Review Draft Report

    ==

    The ALAC strongly supports this recommendation and already has a well-functioning Social Media Working Group that is looking at developing such uses of Social Media (one of the inward-looking WGs that are recommended to be abolished). Further to this recommendation, the ALAC suggests that a pilot advertising program is funded to test the effectiveness of outreach through social networks. 

    Many At-Large and ALAC members are already highly active in social media under their own handles and communicate in real time via Skype chats. At-Large boasts active Twitter and Facebook pages. The Social Media Working Group has looked at other tools such as Mattermost, Slack, Eno, as well as FLICKR and YouTube. Maximizing these tools to enhance internal communications as well as end-user participation will continue to be an important ALAC goal. 

    Despite the interest in some participants using social media, there are other issues to consider. Polling on these platforms is unrepresentative and not actionable. Furthermore, because there are many of our members who are still unfamiliar with social media due to their lack of access, social media is skewed towards certain populations and cannot be presumed to be balanced. 

  4. Holly Raiche

    I think we should also mention that connectivity issues and/or access to some services are not universally available.   For some issues 140 characters is okay, but for many issues, social media is simply not suitable.  Also, agree with Glenn's points.

  5. Satish Babu

    There is a need to properly define social media: does it include tools only, or content as well? (eg., documentation of programmes through photos or videos) Does it include only social media per se, or is it broader and more inclusive and include group communications tools as well? (FB+Twitter+Diaspora+Discourse+Slack+Zoom+AC+...)

    Ideally, Social media tools should be inclusive, band-width efficient, open source and platform-/OS-independent. In particular, we need support on Android and Linux platforms in addition to Windows, MacOS and iOS.

    Due credit and operating space should be provided for ALAC's WG on Social Media.

  6. Alfredo Calderon

    As a Social Media communicator it is feasible to identify tools that can share resources from a centralized point. Basically, what's needed is a Working Group/Taskforce to identify/study/Pilot tools that will posotively impact our diverse membership technology/regional limitations. As Satish mentions some of this tools are device/platform independent. "Due credit and operating space should be provided for ALAC's WG on Social Media."

  7. Ariel Liang

    John Laprise's comment regarding 'possible dependencies'

    ==

    The Social Media Working Group has discovered, in consultation with ICANN staff, that ICANN has neither clear policy nor guidance on social media usage. ICANN has at least intellectual property interests at stake. We require guidelines from ICANN to establish handles, editorial policy, content, etc.

  8. Vanda Scartezini

    totally agree. 

    as personal behavior, I publish any relevant information, meetings, webinars etc on my FACEBOOK and the response is always positive.

     it is being implemented so Priority is high