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> Outreach & Engagement: FY14 

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Instructions:

  1. Please use the <Edit Contents> menu option (directly above) to complete this form. Remember to <Save> the page (bottom right) after making updates.
  2. The information fields are 'richtext' so that they can accommodate tables, links, images, attachments, and other formatting capabilities that may be useful in explanations/descriptions.
  3. This form may be edited/saved as many times as needed. When completed, please notify your Pilot Program Coordinator (PPC) for further processing.
STAFF USE ONLY
Strategy Status 

In order to take advantage of CROPP deliverables in FY16, an Outreach Strategic Plan must be completed, approved internally within the structure/organization, and concurred by the applicable Regional Stakeholder V.P. team no later than 30 September 2015.

Person Completing Form:Glenn McKnight

Outreach Strategy

Outreach Plan
Description and
Details:

NARALO  Outreach and  Engagement Plan involves  first needs to  take  stock of the gaps and opportunities  of the existing ALS population. The results of the analysis will help shape the Outreach/Engagement plan moving to close the gaps and recruit potential volunteers

Clarity of Plan

 -To identify the opportunities  to enable some of the NARALO members to outreach to a specific  audiences to educate them on the value of ICANN, ALAC and specifically  NARALO. In addition in underserved sectors we will deliberately do outreach for recruitment to become new  ALS's. 

Attributes of Participants

  • Positive attitude to proactive marketing
  • Confident and supported by  RALO
  • Focused and purposeful
  • Proven track record
     

Knowledge of Participants

  • Preparation of the target market to educate 
  • Awareness of the ICANN ecosystem
  • Research completed on existing ALS participation, absence and issues

Environmental Factors

  • Event has  opportunities to promote, speaking engagement and networking  opportunities 
  • Match of  NARALO goals and event's mission
  • Endorsement of NARALO of  event schedule
     

Skills of Participants

  •  Assumption that the sponsored NARALO member is willing and able to present to an audience, conduct interviews, do radio interviews and more
  • Understand importance of  social media reporting 
  • Prompt reporting of  event and followup

Plan Implementation Timelines

July               Draft plan prepared

August          Revised plan

September   Adoption of plan

Dec to June  Three to Five CROPP  trips 

 

 

Date Submitted:05-Jul-2015
Community Confirmation Section

Note: To be completed by a Pilot Program Coordinator (PPC) designated by this organization/structure.

AcknowledgementsConfirmed?NameDateNotes
The detailed Outreach Strategic Plan has been properly completed per CROPP requirements.
The ICANN Organization / Structure's leadership has authorized this Outreach Strategic Plan.
The Outreach Strategic Plan has been concurred by the Stakeholder Engagement V.P.
  =======================================================


CROPP RALO Outreach Strategic Plan Template v2 (Jun 2015)

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