PROPOSED METRIC SECTION ***STAFF USE ONLY: PLEASE DO NOT EDIT***
1Metric Description:Number of consumer complaints to government agencies related to confusing or misleading domain names.
2Notes/Comments:
3AoC Category:
4SO/AC Originator:
STAFF INFORMATION/ANALYSIS SECTION
5Staff Team:
6

Metric Currently Measured?

7

 

Computation:
(e.g., data elements, formula, numerator, denominator, ratio/percent, periodicity/frequency)
8Data Owner:
(i.e., party responsible for collecting and publishing metric)
9Data Reference Source:
(i.e., how/where is the data collected, tracked, managed, and published/produced?)
10Targets: 
SLA:
3-Year:
11Implementation Considerations:
(e.g., what new or additional resources, tasks, activities, systems, et al., whether internal or external, would be needed to develop, capture, and report this metric?) 
Initial outreach on existing relationships with consumer protection and regulatory agencies; formulating definition on the request. FTC said it could not provide this level of data based on its own data. Unclear what other LEA sources may be able to provide. Continuing follow-up. 
12Degree of Difficulty/Impact:
(i.e., net impact on existing ICANN resources, systems, and capabilities) 
13Estimated Development Cost ($M):
InternalExternal
14Estimated Ongoing Production Costs:
(i.e., incremental to existing funded/budgeted expenditures) 
InternalExternal
15Estimated Net Incremental Staff (FTE):
(Express as a fraction and/or range, e.g., .25 - .50)
16

Itemization of Staff Work Effort:
(i.e., list of tasks/activities to support FTE calculation in Q15) 

17Rough Implementation Timeframe:
(e.g., indicate major steps and months/years to complete each one) 
InternalExternal

Baseline: Phase 1, March-Sept. 2014

One-year post-launch: Phase 4C, Dec. 2014-Feb. 2015

18Critical Dependencies:
19Anticipated Challenges/Risks:
METRIC EFFECTIVENESS AND UTILITY SECTION
20Explanation of Metric Effectiveness:
(i.e., how will success/failure enable conclusions to be drawn concerning the relevant AoC definition?) 
21Metric Effectiveness Assessment:
(i.e., vis a vis AoC definition)
22

Overall Feasibility Assessment: 

LEGEND

Poor: Low Effectiveness - High Cost
Weak: Low Effectiveness - Low Cost
Potential: High Effectiveness - High Cost
Optimal: High Effectiveness - Low Cost

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DETAILED ITEMIZATION & TRACKING OF ISSUES

Category A:

Metric Questions & Issues

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Category B:

Metric Effectiveness & Utility

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Category C:

Technical/Implementation

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Category D:

Financial/Cost/Budgetary

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Category E:

Other

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