| PROPOSED METRIC SECTION ***STAFF USE ONLY: PLEASE DO NOT EDIT*** | ||||||
| 1 | Metric Description: | Growth in use of hosted pages for organizations (such as Facebook or Google+). | ||||
| 2 | Notes/Comments: | Significant growth in alternative methods of accessing Internet services may indicate a corresponding reduction in the relative trust of domain names to perform the same function. When possible, statistics should provide comparison with similar statistics for legacy TLDs. | ||||
| 3 | AoC Category: | Consumer Trust (CT) | ||||
| 4 | SO/AC Originator: | ALAC | ||||
| STAFF INFORMATION/ANALYSIS SECTION | ||||||
| 5 | Staff Team: | CTCCC Team | ||||
| 6 | Metric Currently Measured? | No | ||||
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| Computation: (e.g., data elements, formula, numerator, denominator, ratio/percent, periodicity/frequency) | |||||
| 8 | Data Owner: (i.e., party responsible for collecting and publishing metric) | |||||
| 9 | Data Reference Source: (i.e., how/where is the data collected, tracked, managed, and published/produced?) | |||||
| 10 | Targets: |
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| 11 | Implementation Considerations: (e.g., what new or additional resources, tasks, activities, systems, et al., whether internal or external, would be needed to develop, capture, and report this metric?) | Staff investigating options.Would likely need to rely on secondary research. Would need to account for such services globally (e.g., Baidu, etc.), crawl all of these worldwide? Comscore measures traffic. Facebook, others may publish # of pages they have; would need to ask for anything additional. | ||||
| 12 | Degree of Difficulty/Impact: (i.e., net impact on existing ICANN resources, systems, and capabilities) | |||||
| 13 | Estimated Development Cost ($M): |
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| 14 | Estimated Ongoing Production Costs: (i.e., incremental to existing funded/budgeted expenditures) |
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| 15 | Estimated Net Incremental Staff (FTE): (Express as a fraction and/or range, e.g., .25 - .50) | |||||
| 16 | Itemization of Staff Work Effort: | |||||
| 17 | Rough Implementation Timeframe: (e.g., indicate major steps and months/years to complete each one) |
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| 18 | Critical Dependencies: | |||||
| 19 | Anticipated Challenges/Risks: | |||||
| METRIC EFFECTIVENESS AND UTILITY SECTION | ||||||
| 20 | Explanation of Metric Effectiveness: (i.e., how will success/failure enable conclusions to be drawn concerning the relevant AoC definition?) | |||||
| 21 | Metric Effectiveness Assessment: (i.e., vis a vis AoC definition) | |||||
| 22 | Overall Feasibility Assessment: LEGEND Poor: Low Effectiveness - High Cost | |||||
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DETAILED ITEMIZATION & TRACKING OF ISSUES
Category A: | Metric Questions & Issues |
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| No. | Issue Description | Originator | Status | Comments |
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Category B: | Metric Effectiveness & Utility |
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| No. | Issue Description | Originator | Status | Comments |
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Category C: | Technical/Implementation |
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| No. | Issue Description | Originator | Status | Comments |
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| Category D: | Financial/Cost/Budgetary |
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| No. | Issue Description | Originator | Status | Comments |
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| Category E: | Other |
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| No. | Issue Description | Originator | Status | Comments |
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