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APRALO Draft Brochure 2010

APRALO Flyer Project Profile

What is it?

APRALO Leaflet/ Brochure (printed)

Size / number of pages or words

Fits on one sheet of paper, both sides, tri-fold. Easy readable explanation of APRALO work

What is the main point we are communicating?

Spark interest in joining APRALO as ALS

Who is the main person we are writing to?

Average Internet users, non-technical; none or minimal knowledge about ICANN.

If there is a secondary audience, who is it?

More technical users, who did not realize there are ways to participate in ICANNs work.

What do we want the reader to do?

Get interested in ICANN, visit our website, get acquainted with what we do and apply to become an ALS.

Where will it be distributed?

In different events and conferences.

How will we measure whether or not this piece is successful?

Aiming for at last 1 new application from the Asian, Australasian and Pacific Islands region.

Other descriptive notes / Considerations

This is intended to be the official paper presentation material for APRALO

Example of recently published At-Large Flyers (PDF files)

At-Large Flyer: EN
LACRALO Flyer: ES
EURALO Flyer: EN
AFRALO Flyer: EN
NARALO Flyer: EN (work in progress)

EURALO Flyer (text only)

Wiki Page for the EURALO Flyer . See how the different versions were developped

The Internet Needs You!

What People Say About Us

“The ICANN/At-Large Advisory Committee/EURALO
nexus is the best forum we have to deal with Internet-
related policy issues such as security of the individual
and Internet. Thus our participation as an At-Large
Structure within EURALO is our contribution to the
broader participation of Internet Users.”
Christopher Wilkinson, ISOC Wallonia, Belgium

“I have been a regular user of the Internet for a
long time and went to an ICANN meeting in Paris in
2008…I participated in meetings of the ‘At-Large’
constituency, representing millions of individual
Internet users worldwide, and was impressed about
the inclusive processes which were in place to make
sure that my voice was heard.”
Olivier Crepin-Leblond, France

“EURALO, ALAC, ICANN represents…new opportuni-
ties, experiences, approaches - a platform which is
structured in a way that allows participation in decision
making processes at various levels… These experiences
in Eastern Europe were and are as important as all the
other…experiences from around the world.”
Veronica Cretu, Former EURALO Representative of the At-Large Advisory Committee (ALAC), Moldova

“The Internet and new means of communication
have influenced our work and private life vitally. Since
the World Summit on the Information Society more and
more people from civil society understand how much
ICANN and its policy matters – and civil rights,
digital inclusion and empowerment of users are
crucial factors in the information age.”
Wolf Ludwig, EURALO Chair

Go beyond simply using the Internet. If you are a
European end-user organization concerned with
Internet-related issues, you can help influence the

Internet’s operation, growth and development.
The European Regional At-Large Organization (EURALO)
invites all interested European civil society organi-
zations to join it in taking part in the decisions that
shape the Internet.

What is "At-Large"?

“At-Large” is the name for the community of individual
Internet users who participate in the policy development
work of ICANN. Currently, more than 100 At-Large Structures
representing the views of individual Internet users are active
throughout the world. You can learn more about the commu-
nity and its activities on the website www.atlarge.icann.org,
as well as how to join and participate in building the future of
the worldwide Domain Name System (DNS) and other unique
identifiers which every single user of the Internet relies on
every time they go online.

About ICANN

To reach another person on the Internet you have to type
an address into your computer - a name or a number. That
address has to be unique so computers know where to find
each other. ICANN coordinates these unique identifiers across
the world. Without that coordination we wouldn’t have one
global Internet. ICANN was formed in 1998. It is a not-for-profit
public-benefit corporation with participants from all over the
world dedicated to keeping the Internet secure, stable and
interoperable. It promotes competition and develops policy
on the Internet’s unique identifiers. ICANN doesn’t control
content on the Internet. It cannot stop spam and it doesn’t
deal with access to the Internet. But through its coordination
role of the Internet’s naming system, it does have an important
impact on the expansion and evolution of the Internet. For
more information please visit: www.icann.org.

WHO WE ARE

EURALO unites European Internet end-user voices within the
At-Large community, part of the Internet Corporation for
Assigned Names and Numbers (ICANN) www.icann.org. ICANN
manages the Internet’s unique name- and number identifiers,
such as domain names and IP addresses. EURALO consists of
Internet-related civil society and consumer interests,
representing their views in the bottom-up, consensus-based,
multi-stakeholder ICANN policy development process.
Our members include more than 25 organizations across
Europe formed into individual At-Large Structures working on
issues related to the Internet.

To ensure that we represent the full diversity of Europe, we are
looking for members representing every European country.
If you care about ensuring that the Internet provides benefits
to everyone, every day, come join us. If your organization
focuses on security and privacy issues to improve on-line user
and consumer protection, come work with us.

OUR HOT ISSUES

ICANN policies affect every individual Internet user every time
they go on-line. In EURALO, policy issues we are particularly
interested in include:

Introduction of the New Generic Top Level Domains (gTLDs)
Familiar TLDs, such as .COM, .NET, .ORG have served well.
However, EURALO is working to influence the launch of new
gTLDs - .GREEN, .BERLIN, .SPORT, .SURF and an endless variety
of others, bringing rich new potential to how users form
communities and use the Web.

Trademark Issues
The launch of the new gTLDs raises questions about the
appropriate extent of trademark protection, and the balance
between the rights of trademark holders versus the freedom
of expression of the average Internet user. EURALO seeks to
provide answers to policy questions about intellectual property
and consumer interests, Internet rights and principles.

Your Internet, Your Language
There are now more non-English speakers on the Internet
than English speakers, yet web addresses such as URLs like
www.euralo.org support Western, ASCII characters only.
EURALO is helping resolve issues around implementing
internationalized domains and URLs, even for languages that
read from right to left, or that use hundreds of characters.

Transition From IPv4 to IPv6
The current Internet Protocol addressing system (IPv4) is a
resource facing depletion. Since every single Internet-connect-
ed computer needs a unique IP address, ensuring that the next
billion users, and those that follow, will be able to connect to
the Internet in the future, is important to everyone.

The addressing system is transitioning to the next generation
(IPv6) and EURALO contributes to policy debates such as how
to ensure that IPv4 and IPv6 can coexist and interoperate.

Protecting End Users
Increasingly, organised criminals are misusing domain names
and the Internet addressing system, to create spam networks,
pharming and phishing attacks. As ICANN is responsible for
managing the identifiers that are being misused, EURALO
works to battle domain hijackers, reduce spam, and ensure the
adoption of consumer-centric solutions to cyber-threats.

Democratizing ICANN
Since ICANN policy shapes the crucial global addressing
resources of the Internet, it is of the utmost importance that
ICANN exercise good governance. EURALO is dedicated to
making ICANN more democratic, transparent and accountable!
You can help make the Internet more secure and more useful
for everyone: come and join us in EURALO.

HOW TO JOIN US

For more information about EURALO and the benefits
of becoming an At-Large Structure, please contact us
at info@euralo.org Learn more about EURALO at: http://www.euralo.org

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