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STAFF USE ONLY
Strategy Status 
APPROVED

In order to take advantage of CROPP deliverables in FY16, an Outreach Strategic Plan must be completed, approved internally within the structure/organization, and concurred by the applicable Regional Stakeholder V.P. team no later than 30 September 2015.

Person Completing Form:Glenn McKnight

Outreach Strategy

Outreach Plan
Description and
Details:

1.0 FY'17 Overview

NARALO's  Outreach and Engagement Plan for FY 17 takes a two part approach, First we need to  take  stock of the gaps and opportunities of the existing ALS population. Once this is done we can use the results of the analysis to help shape the Outreach/Engagement plan moving to close the gaps and recruit potential volunteers and also engage the current ALS volunteers we do have.

1.1 Clarity of Plan

To identify the opportunities  to enable some of the NARALO members to outreach to a specific  audiences to educate them on the value of ICANN, ALAC and specifically NARALO. In addition in underserved sectors we will deliberately do outreach for recruitment to become new  ALS's. 

1.2 Attributes of Participants

  • Positive attitude to proactive marketing
  • Confident and supported by  RALO
  • Focused and purposeful
  • Proven track record
  • Preparation of the target market to educate 
  • Awareness of the ICANN ecosystem

1.3 Environmental Factors

  • Research completed on existing ALS participation, absence and issues
  • Event has  opportunities to promote, speaking engagement and networking  opportunities 
  • Match of  NARALO goals and event's mission
  • Endorsement of NARALO of  event schedule

1.4 Skills of Participants

  •  Assumption that the sponsored NARALO member is willing and able to present to an audience, conduct interviews, do radio interviews and more
  • Understand importance of  social media reporting 
  • Prompt reporting of  event and followup

1.5 Plan Implementation Timelines

May              Draft plan prepared and discussed at Outreach & Engagement

June            Plan Submitted to NARALO for Approval. Adoption of Plan and submission of Trips

July             First Cropp Trips to IGF-USA

Oct. to June  Completion  of the Five CROPP  trips

1.6 Proposed  Trips 

This trips listed below are suggestions based upon interest expressed in the past by NARALO Members

Trip ONE and  Trip Two July 14

IGF USA  x  Two  travellers   Seth Reiss and Louis Houle

Trip Three- November 


Tom Lowenhaupt

Trip Four - October 

Leah Symekher

ARIN Meeting

www.arin.net

Trip Four

South By SouthWest

Traveller: Judith Hellerstein

Trip FIVE 

IEEE or Globe or M-Enabling Technology

Date Submitted:05-Jul-2015
Community Confirmation Section

Note: To be completed by a Pilot Program Coordinator (PPC) designated by this organization/structure.

AcknowledgementsConfirmed?NameDateNotes
The detailed Outreach Strategic Plan has been properly completed per CROPP requirements.YesGlenn McKnight04-Aug-2015Passed by the NARALO membership on August 10, 2015 Passed to VP Chris Modini
The ICANN Organization / Structure's leadership has authorized this Outreach Strategic Plan. YesDev Anand Teelucksingh11-Aug-2015As per notes above
The Outreach Strategic Plan has been concurred by the Stakeholder Engagement V.P.YesGlenn McKnight31-Aug-2015As per notes above
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CROPP RALO Outreach Strategic Plan Template v2 (Jun 2015)

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