NARALO Outreach Strategic Plan

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STAFF USE ONLY

Strategy Status

APPROVED

In order to take advantage of CROPP deliverables in FY16, an Outreach Strategic Plan must be completed, approved internally within the structure/organization, and concurred by the applicable Regional Stakeholder V.P. team no later than 30 September 2015.

Person Completing Form:	Glenn McKnight

Outreach Strategy

Outreach Plan
Description and
Details:

1.0 Overview

NARALO's Outreach and Engagement Plan for FY 17 takes a two part approach, First we need to take stock of the gaps and opportunities of the existing ALS population. Once this is done we can use the results of the analysis to help shape the Outreach/Engagement plan moving to close the gaps and recruit potential volunteers and also engage the current ALS volunteers we do have.

1.1 Clarity of Plan

To identify the opportunities to enable some of the NARALO members to outreach to a specific audiences to educate them on the value of ICANN, ALAC and specifically NARALO. In addition in underserved sectors we will deliberately do outreach for recruitment to become new ALS's.

1.2 Attributes of Participants

Positive attitude to proactive marketing
Confident and supported by RALO
Focused and purposeful
Proven track record
Preparation of the target market to educate
Awareness of the ICANN ecosystem

1.3 Environmental Factors

Research completed on existing ALS participation, absence and issues
Event has opportunities to promote, speaking engagement and networking opportunities
Match of NARALO goals and event's mission
Endorsement of NARALO of event schedule

1.4 Skills of Participants

Assumption that the sponsored NARALO member is willing and able to present to an audience, conduct interviews, do radio interviews and more
Understand importance of social media reporting
Prompt reporting of event and followup

1.5 Plan Implementation Timelines

May, June July Draft plan prepared

August Revised plan Passed at August 10th Meeting

September Adoption of plan and beginning of submission of trips

Oct. to June Completion of the Five CROPP trips

1.6 Proposed Trips

This trips listed below are suggestions based upon interest expressed in the past by NARALO Members

Trip ONE and Trip Two July 14

IGF USA x Two travellers Seth Reiss and Louis Houle

Trip Three- November

Tom Lowenhaupt

Trip Four - October

Leah Symekher

ARIN Meeting

www.arin.net

Trip Four

South By SouthWest

Traveller: Judith Hellerstein

Trip FIVE

IEEE or Globe or M-Enabling Technology

Date Submitted:

05-Jul-2015

Community Confirmation Section

Note: To be completed by a Pilot Program Coordinator (PPC) designated by this organization/structure.

Acknowledgements	Confirmed?	Name	Date	Notes
The detailed Outreach Strategic Plan has been properly completed per CROPP requirements.	Yes	Glenn McKnight	04-Aug-2015	Passed by the NARALO membership on August 10, 2015 Passed to VP Chris Modini
The ICANN Organization / Structure's leadership has authorized this Outreach Strategic Plan.	Yes	Dev Anand Teelucksingh	11-Aug-2015	As per notes above
The Outreach Strategic Plan has been concurred by the Stakeholder Engagement V.P.	Yes	Glenn McKnight	31-Aug-2015	As per notes above
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CROPP RALO Outreach Strategic Plan Template v2 (Jun 2015)

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