NARALO Outreach Strategic Plan DRAFT

1.0 Overview

NARALO's  Outreach and Engagement Plan takes a two part approach, First we need to  take  stock of the gaps and opportunities of the existing ALS population. Once this is done we can use the results of the analysis to help shape the Outreach/Engagement plan moving to close the gaps and recruit potential volunteers and also engage the current ALS volunteers we do have.

1.1 Clarity of Plan

To identify the opportunities  to enable some of the NARALO members to outreach to a specific  audiences to educate them on the value of ICANN, ALAC and specifically NARALO. In addition in underserved sectors we will deliberately do outreach for recruitment to become new  ALS's. 

1.2 Attributes of Participants

• Positive attitude to proactive marketing
• Confident and supported by  RALO
• Focused and purposeful
• Proven track record
• Preparation of the target market to educate 
• Awareness of the ICANN ecosystem

1.3 Environmental Factors

• Research completed on existing ALS participation, absence and issues
• Event has  opportunities to promote, speaking engagement and networking  opportunities 
• Match of  NARALO goals and event's mission
• Endorsement of NARALO of  event schedule
  

1.4 Skills of Participants

•  Assumption that the sponsored NARALO member is willing and able to present to an audience, conduct interviews, do radio interviews and more
• Understand importance of  social media reporting 
• Prompt reporting of  event and followup

1.5 Plan Implementation Timelines

July               Draft plan prepared

August          Revised plan Passed at August 10th Meeting

September   Adoption of plan and beginning of submission of trips

Oct. to June  Three to Five CROPP  trips

1.6 Proposed  Trips 

This trips listed below are suggestions based upon interest expressed in the past by NARALO Members

Trip ONE

South by Southwest

http://www.sxsw.com/interactive/conference

March 11-15, 2016

Austin, Texas

Trip  TWO:
30th Annual International Technology and Persons with Disabilities Conference
http://www.csun.edu/cod/conference/2015/sessions/index.php/public/website_pages/view/1
March 21 to March 26, 2016.
San Diego, CA

Trip  THREE

March 23-25!
2016 Nonprofit Technology Conference (16NTC) 
http://www.nten.org
San Jose, California 

TRIP  FOUR 

IEEE International Humanitarian Technology Conference (IHTC)

June 2016

TRIP FIVE

IGF  USA -Washington DC

Date   July, 2016

2.0  Metrics and Evaluation

• Setting  targets of  recruitment- 
  • Five new  ALS's 
    • One   ALS from South West  USA
    • One  ALS  from   US  Territorials 
    • One   ALS from   First Nations/Indian Organization 

• Setting  targets for  engagement 
  • • Five  former signed up NARALO  ALS to become more  proactive  

3.0  Conclusion

We  feel that our  metrics would be achieved  through a combination of  selecting the right  representative, the  right event at the right time

Footnotes:

1.  We are sponsored for five trips for the standard but we have the option of  few trips with longer stays if the event has  merit