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Saved on Dec 21, 2015
gTLD Marketplace Health Index Proposal: Call for Comments and Volunteers
Main penholder: Olivier Crepin-Leblond
Assisted by: Alan Greenberg
Purpose: ICANN seeks community input to facilitate the creation of a gTLD Marketplace Health Index. This Index will analyze the overall health and diversity of the global gTLD marketplace.
Current Status: ICANN has developed a set of candidate concepts for community discussion to inform its creation of the gTLD Marketplace Health Index. These concepts are set forth in detail below, and focus on (i) robust competition, (ii) consumer trust, and (iii) non-technical stability.
Next Steps: The gTLD Marketplace Health Index will be finalized by staff, in consultation with community Advisory Panel volunteers, in light of public comments received.
ICANN seeks community input to facilitate the creation of a gTLD Marketplace Health Index. This Index will analyze the overall health and diversity of the global gTLD marketplace.
The gTLD Marketplace Health Index will be one piece of a broader, cross-organizational ICANNKey Performance Indicator (KPI) Dashboard, now in beta (https://www.icann.org/progress). In line with ICANN's values of accountability, transparency, and operational excellence, this KPI Dashboard will be a living management tool to track progress on ICANN's five strategic objectives and the related 16 goals.
The KPI Dashboard is intended to:
The gTLD Marketplace Health Index, currently in development, will further ICANN's goal of supporting the evolution of the gTLD marketplace to be robust, stable, and trusted.
ICANN has developed a set of candidate concepts for community discussion to inform its creation of the gTLD Marketplace Health Index. These concepts are set forth in detail below, and focus on (i) robust competition, (ii) consumer trust, and (iii) non-technical stability.
These proposed concepts are intended to facilitate community discussion about what it means for the global gTLD marketplace to be "healthy." This community discussion is expected to produce measurable factors to serve as key performance indicators for the gTLD marketplace.
The goal of the gTLD Marketplace Health Index is to evaluate the health of the gTLDmarketplace using discrete, measurable criteria.1
ICANN must be able to efficiently and cost-effectively collect and analyze data underlying these KPIs so that ICANN can continually measure and report to the community on the health of the global gTLD marketplace through the KPI Dashboard.
ICANN's staff and community will be able to use the gTLD Marketplace Health Index to identify areas where ICANN should focus its work—be it through additional outreach, education, policy work, contractual changes, or other means.
The following are candidate concepts intended to generate community discussion about what it means for the global gTLD marketplace to be "healthy," as well as proposed data sources and interpretive criteria:
a) Number of countries with at least one ICANN-accredited registrar
A larger number of jurisdictions where registrars are located could demonstrate a more robust and diversegTLD market. Conversely, a smaller level of geographical diversity might indicate barriers to entry exist that could be addressed.
b) Average number of registrars offering each gTLD
Monthly registry reports
A larger number might indicate greater technical, operational, legal, etc., accessibility of gTLDs by registrars.
c) Number of registrars offering IDN registrations
Registrar or registry surveys
An increase in the number of registrars offering IDN registrations could demonstrate an increasingly diverse and robust market for IDNs.
d) Ratio of registrars to registrar "families"
A smaller registrar-to-registrar family ratio (i.e., there are either more distinct, unrelated entities who own registrars or fewer registrars who share a common controlling interest) might tend to indicate greater diversity in the marketplace. A greater registrar-to-registrar family ratio would indicate that existing registrar families have acquired more accreditations.
e) Ratio of registries to registry "families"
A smaller registry-to-registry family ratio might tend to indicate greater diversity in the marketplace as it suggests more distinct, unrelated entities are running more gTLDs.
f) Innovation and introduction of new services
Registrar and possibly reseller surveys,RSEPdata
The introduction of new and innovative services would tend to indicate a more competitive marketplace.
g) gTLDrenewal rates
Registry surveys and monthly reports
A greater ratio of renewals to deletions of second-level gTLDs might reflect greater actual use or intent to use domains and a greater perception of those domains' intrinsic value by registrants.
a) Decisions against registry operators arising from Registry Restrictions Dispute Resolutions Procedure (RRDRP)
ICANNCompetition, Consumer Trust, and Consumer Choice (CCT) metrics project
A smaller number of decisions against registry operators under the RRDRP could indicate a more healthy and trusted marketplace.
b) Relative incidence ofUDRP and URS decisions against registrants
CCT metrics project
A smaller number of decisions against registrants under the UDRPand URS could indicate greater reputation and trust of gTLDs by Internet users.
c) Relative incidence ofICANN breach notices issued to registries and registrars.
A smaller number of breach notices could indicate fewer noncompliant registries and registrars, and therefore, a healthier and more trustworthy marketplace.
d) Quantity and relative incidence of complaints regarding inaccurate, invalid, or suspect Whois records
A smaller number of Whois accuracy complaints could indicate greater reputation and trust of gTLDs.
a) Number of data security breach reports made toICANN (as required by the 2013 RAA).
A smaller number of security breach reports could correlate to a stronger perception of marketplace stability among consumers.
b) Total number of unique phishing reports
Anti-PhishingWorking Group quarterly phishing attack trends (or other) reports2
A smaller number of phishing reports could correlate to a stronger perception of stability in the gTLDspace.
c) Number of registry service-level compliance issues perTLD detected per calendar month3
ICANN's SLA monitoring system
A smaller number of service-level compliance issues detected could correlate to a stronger perception of marketplace stability among consumers.
ICANN requests community input on any item in this proposal and, specifically, the following:
ICANN needs your help to design a successful gTLD Marketplace Health Index.
If you are interested in volunteering for the gTLD Marketplace Health Index Advisory Panel, please email email@example.com by the end of the public comment period to sign up. Experience in the global domain name industry, economics, and data analytics will be particularly helpful to the Advisory Panel's work. Perspectives from diverse regions and backgrounds will help ensure that the gTLD Marketplace Health Index presents a holistic view of the global domain name marketplace.
ICANN will consult with the Advisory Panel following the close of this public comment period. The Advisory Panel will be asked to assist ICANN in finalizing the list of KPIs for the gTLDMarketplace Health Index and in setting proposed benchmarks for measuring domain name marketplace health in each of the final KPIs.
ICANN will analyze comments received during this public comment forum in consultation with the gTLD Marketplace Health Index Advisory Panel. Public input will be used to develop a project roadmap. ICANN plans to publish the first gTLD Marketplace Health Index by 30 June 2016.
1 The gTLD Marketplace Health Index project complements other data-collection and monitoring efforts at ICANN, including the Competition, Consumer Trust and Consumer Choice (CCT) Metrics Reporting project, https://www.icann.org/resources/reviews/cct/metrics, and the Service-Level Agreement Monitoring System. The goals of the KPI, CCT, and SLA projects are distinct, but in some cases their data sources could overlap. This proposal suggests using some sources of data that are already being harnessed for the CCT and SLA projects, where practicable, to avoid duplication of data-gathering efforts.
2 Anti-Phishing Working Group reports are available athttp://www.antiphishing.org/resources/apwg-reports/
3 Specification 10 of the new gTLD base agreement includes Service-Level Requirements (SLR) for Registry Operators. If the registry does not comply with the specified SLR, ICANN may designate an Emergency Back-End Registry Operator. ICANN's Service-Level Agreement monitoring system will measure the compliance of registries with the specified SLRs. The SLA monitoring system will monitor registry compliance with 11 SLRs related to the Domain NameSystem, including service and name server availability. More information about these SLRs is available in Specification 10 of the new gTLD base registry agreement,https://archive.icann.org/en/topics/new-gtlds/agreement-specs-clean-19sep11-en.pdf [PDF, 4.5 MB].
gTLD Marketplace Health Index Proposal [PDF, 5.13 MB]