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Issue 9Need for increased At-Large Community awareness and staff training regarding the use of social media

Status
colourGreen
titleCompleted

Work Track Leader(s)

Heidi Ullrich and Evin Erdoğdu

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The At-Large Review Implementation dashboard aims to update the ICANN Community about the progress of the work of the At-Large Review Implementation Working Group (ARIWG).

ARIWG Completion (100%)

Activity

Status

2020-06-23

ARIWG Final Report 

2020-06-01

Social Media Training 

Completed

Social Media Training for At-Large Staff and other interested ICANN Staff took place at the ICANN65 Meeting. 

The Training Session covered the following items:  

  1. Social Media Training
    1. Overview of Social Media
    2. What Makes an Effective Tweet
    3. What Makes an Effective Facebook Tweet
    4. How to Post a Tweet
    5. How to Publish a Facebook Post
    6. How to Measure the Effectiveness of you Social Media
    7. How to Amplify your Social Media Post
    8. Exercise - Practical application
  2. Blog Session
    1. Why is Good Writing Important
    2. Policy Blog Homework Review
    3. What is Your Goal? Who is your Audience? 
    4. Basics of Good Writing
    5. Editing and Re-Writing
    6. ICANN Resources
    7. ICANN Style Guide
    8. How to Write a Blog
    9. How to Get a Blog Published on ICANN.org

2020-06-01

Social Meeting Skills 

Completed and Ongoing

At-Large Staff have been trained on the basics of Social Media, including Tweeting, Facebook and the writing and publishing of blogs. Staff gained skills, knowledge and confidence in the use of Social Media tools. As time allows, staff will put their skills into practice. 

2019-07-01

At-Large Staff prepare preparatory materials for social media training course

Completed

In advance of the Social Media training course to take place on 23 June 2019, At-Large staff prepare two preparatory assignments. 

  1. Blog Writing Assignment

Utilizing the ICANN Style Guide for Written Content and Blog Guidelines, please write a blog (300-500 words) on a topic related to your area of work and expertise. Explain, in plain language, what is important for the community to learn about this topic, and why they should know about it.

2.  Proofing Assignment

Utilizing the ICANN Style Guide for Written Content and Announcement Guidelines, please copy edit the attached announcement for grammar and spelling, and rewrite as necessary.

2019-05-01

Consultation with Communications staff on content for social media and blog training

Completed

Staff Social Media Training arranged for 23 June ahead of formal first day of ICANN65. See draft agenda:

View file
nameAgendaSocialMediaBlog_ICANN65_9May2019.docx
height250

2019-02-01

Project Planning between At-Large and Communications Staff

Completed

At-Large and Communications staff discuss request, its aims and objectives and prepare a plan for the implementation and execution of the training.

Implementation Steps:

  1. Training to be organized for implementation either via teleconferences or a f2f session at an ICANN meeting.

Metrics

  1. Completion of Training Program

  2. Evidence of At-Large Staff improved and effective Social Media activities.

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