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The survey's objectives gauged Consumers' perceived Trust and sense of Choice trust and choice in the Domain Name System (DNS). By surveying a globally representative sample of Internet users and registrants, ICANN aimed to capture a baseline of worldwide attitudes regarding DNS operations, which will be tested again in one year to determine how opinions have changed over time and as more New gTLDs are available in the domain name marketplace.

The Consumer survey captured some of the metrics proposed by ICANN's community members from the Generic Name Supporting Names Supporting Organization (GNSO) [PDF, 203 KB] and  and the At-Large Advisory Committee (ALAC)[PDF, 491 KB] to  to evaluate the impact of the New gTLD program New gTLD Program on Competition, Consumer Trust and Consumer Choice.

ICANN retained the Nielsen Firm to conduct an initial survey to create a meaningful baseline of data on consumer attitudes and will perform a follow-on survey , to generate a set of comparison data to inform the CCT Review.  This second survey will be conducted in one year to determine how opinions of consumers may have changed over time and as more New gTLDs are available in the domain name marketplace.

ICANN has published the Phase One Results from Multiyear Consumer Study of on the Domain Name Landscape.  The Phase One study surveyed 6,144 consumers aged 18+ representing Asia, Europe, Africa, North America and South America, and was administered in 18 languages and drawn from 24 countries. The research was conducted by Nielsen between February 2-19, 2015.  The full Phase One Report is available here. 

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