AT-LARGE GATEWAY
At-Large Regional Policy Engagement Program (ARPEP)
At-Large Review Implementation Plan Development
Page History
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Final Proposal as approved by the Board | The ALAC will request additional staff skill development in the area of social media, and to work cooperatively with ICANN Communications social media specialists. |
Prioritization | 2:2:2 (Medium needs : Medium risk : 2nd priority) |
ARIWG comments | This task is related to Activity Item #8 about using social media to assist At-Large with its outreach attempts to attract more participants into our policy development areas and how we can do this more effectively. Also linked to Capacity Building Program as a transversal objective to build O&E, besides disseminating information. Regional members produce newsletters about local regional events and issues. At-Large policy inputs into these monthly information sheets from the CPWG would ensure a consistent information pathway to better understanding of the status of relevant policy advice from the At-Large community. ICANN communication specialists are unfortunately unfortunately not social media specialists. ARIWG agrees there is a need to well-designed capacity building program for staff only on social media engagements. Noting the need for communications experts who don't speak ICANNese and who can package the message in a way that the end user can relate to it. |
Status of improvement effort / staff lead | Status: In progress If resourcing for specialist staff training can be sourced, then it is proposed that such training be complemented at the next At-Large Staff Face to Face meeting opportunity early in 2019 / Heidi Ullrich is staff lead with Evin Erdogdu.Already executed; Comms Policy Liaison contacted, Heidi Ullrich to work with LA-based Comms Director, Evin Erdoğdu work with MEA-based Comms Director. Comms Staff contacted outlining request. Heidi Ullrich and Evin Erdoğdu to work closely with relevant ICANN Communications Staff on implementing a total of two 60 minutes training sessions either consisting of webinars or a webinar and a f2f training at ICANN65. Proposed topics of training:
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Activities, if any, on which implementation is dependent, or that are dependent on implementation of this recommendation | N/A |
Who will implement the recommendation: ICANN community, ICANN Board, ICANN Organization, other? | ICANN Organisation. |
Anticipated resource requirements (FTEs, tools) | In-Service Training modules selection to cover this topic either through a series of webinars or staff Face to Face meeting opportunity. |
Expected budget implications | This would likely be funded and managed internally, depending on aims and objectives set. |
Proposed implementation steps: |
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Metrics |
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How long will it take to implement this plan? | Once resourced this should be implemented within the next 3-6 months. |
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