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STAFF USE ONLY
Strategy Status 

APPROVED

Person Completing Form:
Maryam Bakoshi

FY19 Outreach Strategy

Outreach Goals:

1.0 Not-for-Profit Operational Concerns (NPOC)

NPOC, is the constituency responsible of educating and engaging not-for-profit and non-governmental organizations to participate in ICANN’s policy making processes, how ICANN operates, and how policies can affect how they deliver their mission related services. Specific operational concerns include the ability to register and maintain domain names, protect against fraud and abuse, and to ensure security and privacy whilst using the Domain Name System (DNS) in order to serve members and communities.

Many not-for-profits are unaware of the risk that they face in the domain names system and the lack of protection under the existing Registrar Accredited Agreement. NPOC’s role is to provide the information on how not for profits can become involved by learning about the ICANN ecosystem and NPOC to be able to contribute their knowledge and participate in the policy development process. The information will be provided through a) outreach; b) the website, and webinars. NPOC, in its representation as the voice of this Constituency will communicate through the ways mentioned above and encourage new and existing members to become a valued participant in the ICANN ecosystem to build a strong voice together.

1.2 Purpose:

To build leadership roles within the NPOC EC and support member engagement

1.3 Goals:

a) To increase membership in NPOC by raising awareness of NPOC and the ICANN ecosystem;
b) Build relationships and capacity with members by engaging and educating them about operational concerns & DNS issues that may affect them, encourage participation in policy development processes (wgs, policy comments, discuss lists), and seek feedback for identified on the ground issues;
c) Develop and host education/information sessions about DNS related operational concerns, using a variety of strategies, including newsletter, curating resources to share with our members organizations d) Post opportunities to join or observe working groups, linking interested members to policy engagement opportunities; and

1.4 Target Members

NPOC is targeting the following:
● Registered not for profit and non-governmental organizations

2.0 NPOC Community Priorities

The NPOC EC have identified the following list as priority areas as operational concerns:

  • Domain Name Fraud

  • Intellectual Property Abuse

  • Privacy, Digital Rights and Cybersecurity issues,

  • Transparent registration and continued ownership of domain names.


Strategies:

4.0 Strategy for Engaging Members

NPOC has created an integrated outreach & engagement plan to effectively communicate with members by providing info for policy comments, WGs information and identify policy issues of concern to not for profit organizations. With a coordinated plan for the Membership,Communications and Policy Committees to collaborate to with other participation methods to encourage members. The goals are to communicate, educate and share information relating to the not for profit sector

4.1 Key Collaboration Strategy

To develop a strong regional presence, NPOC will collaborate with key organisational members who are addressing the four priority areas as identified by the NPOC EC, to engage them in the policy development process, educate the community and evaluate the results in May 2019. I
Africa:

● Paradigm Initiative: https://web.paradigmhq.org/

  • ISOC Canada

  • Public Interest Registry (PIR),

    Latin America: Lead: Juan Manuel Rojas

● ISOC Argentina

Asia Pacific: Lead: David Cake ● TBD

4.2 Membership Outreach & Engagement: Achievements

For the past two years, NPOC has focussed on increasing its membership and have achieved the following:

• The NPOC EC includes diverse regional representation, gender and knowledge• Women in leadership roles;
• NPOC grew from 62 members in 2016 to 89 as June 29th, 2018,
• Geographic representation of new members: Africa, Latin America, Asia Pacific• NPOC members are involved in NCSG EC, NCSG PC, SOAC, NCSF FC,

• Developed marketing materials: NPOC Beginner’s Guide, New member Toolkit,• Creation of a Policy Committee
• Enhanced participation in NCSG comments and discuss subject matters

4.3 Outreach & Engagement Challenges

  • NPOC need to develop a solid budget and funding strategy

  • Develop an enhanced communication with GSE

  • Initiate contact with member organizations when attending ICANN meetings

  • CROP travel dates not align with the Constituency Travel dates, doubling the work effort by

    community members

    4.4 Strategies to Address Potential Challenges

    • Work with GSE to collaborate on outreach• Submit CROP and CT info at the same time

Expected Activities and Outcomes:

  1. 3.0 Events

    This trips listed below are suggestions based on events July 2018 to June 2019 by NPOC EC

Event 

ICANN63 - Barcelona 20 - 25.10.2018 - EC Representative; Raoul Plommer

ICANN64 - Kobe 9 - 14.3.2019 - EC Representative; David Cake

ICANN65 - Marrakech 24 - 27.6.2019 - EC Representative; Caleb olumuyiwa /Ore Lesi
---
EuroDIG 2019 - Hague 18 - 20.6.2019 - EC Representative; Raoul Plommer

AfrIGF 2019 - October / November, 2019 - EC Representative; Ore Lesi/Caleb olumuyiwa

Attending at no cost to ICANN:

Finnish Internet Forum - Helsinki, April - Raoul Plommer
Disobey - Helsinki, January - Raoul Plommer
Digital Rights & Inclusion Forum - Lagos, April - 
Ore & Caleb

Colombian IGF - Colombia - Juan Manuel Rojas


Other Details:

Date Submitted:
02-Aug-2018
Acknowledgements Section

Note: To be completed by a Program Coordinator (PC) designated by this organization/structure.

AcknowledgementsConfirmed?Who Confirmed?Date of ConfirmationNotes
The detailed Outreach Strategic Plan has been properly completed per CROP requirements.

Yes

Maryam Bakoshi

03-Aug-2018

The ICANN Organization / Structure's leadership has authorized this Outreach Strategic Plan.

Yes

Joan Kerr

03-Aug-2018

The Outreach Strategic Plan has been concurred by the Stakeholder Engagement V.P.

Yes

Maryam Bakoshi

28-Aug-2018

Submitted for VPs concurrence Updated Outreach plan - resubmitted for VPs concurrence (23/08/19) Concurred by Save, Chris, Jean-Jacques, Jia-Rong, Rodrigo, Baher, Pierre



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CROP Outreach Strategic Plan Template (June 2018)