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2. Your organization must first complete and get approval for the Outreach Strategic Plan before any CROP trip could be processed.
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4. Answer each of the questions that appears within the form. Use the scroll bar (right) to reveal all contents. Click here to read the full instructions
Strategy Status |
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Person Completing Form: | Chantelle Doerksen |
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FY21 Outreach Strategy | |||||||||||
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Outreach Goals: | INTRODUCTION AND BACKGROUND The Commercial and Business Users' Constituency [also known as the ICANN GNSO Business Constituency (BC)] FY21 Outreach Strategy seeks to fulfill the BC’s mission [1] as described in the BC’s approved Charter. The BC Outreach goals support the engagement of business users in gTLD policy development and in ICANN’s overall governance. The BC Outreach Strategy aligns with ICANN strategic objectives, and includes collaborative efforts between the BC and ICANN’s Engagement teams and ICANN org, effective use of CROP funds, as well as activities that are funded from the BC’s membership fees. | ||||||||||
Strategies: | The BC’s Outreach Strategy is focused on growing the BC visibility and engagement in ICANN meetings and in selected and related events where business executives and others from the business user communities participate, as well as engaging with governments who may influence ICANN’s stability. The BC Outreach strategy is described in this document, with specific reference on the use of ICANN’s Community Regional Outreach Program (CROP) funds, and other special funds [some of which are supported by ICANN funding], as well as its own membership funds support activities to increase the engagement of business user companies and business associations and to support the broader BC Outreach Strategy. The BC Outreach Strategy aims to: CROP FY21 Activities: The BC Outreach activities will draw on ICANN FY21 CROP travel support for three travelers as defined in the ICANN CROP, overseen by the BC Outreach committee and approved by the BC ExCom [and consistent with CROP guidelines] and in keeping with the BC’s regional and other focus priorities. CROP events will benefit from full support from the BC Outreach Committee and always include BC membership materials suited to the event. BC members are encouraged to submit proposals for events at a national or sub regional/regional level where the BC can broaden awareness of the BC’s mission, and recruit new members. For FY21, the BC Outreach Committee has encouraged early submission of ideas for the full fiscal year. Proposals are preferred for external events but are also welcomed for maximizing outreach support during ICANN meetings. Reports are required, and those funded then write an article about their event/participation activities for the BC Newsletter. BC Senior Executive Leadership Focus: One sponsored by ICANN and one sponsored by BC Funding. Key objectives of the BC overall: Reporting: Continue and enhance the reporting of all BC funded travelers attending Outreach events relying on the required reporting of the CROP program as a role model for all BC funded engagements, but where needed, include additional BC requirements. Enhanced visibility of BC’s Outreach engagement via the BC Newsletter whenever required. Those funded to attend ICANN are required to submit reports, and encouraged to draft an article for the BC newsletter, and potentially, for their own community’s newsletter or website upon their return from their participation. Previous BC Newsletters are available on www.bizconst.org. COMMUNITY REGIONAL OUTREACH PROGRAM (CROP) – THE BC’S USE OF CROP FUNDS CROP funds will support travelers to events that are primarily focused on companies/associations that fit the definition of Business Users. The BC presence and participation at events will be further reinforced by materials and presentations developed within the BC’s Outreach Committee and the designated CROP BC traveler. Such materials will be shared via the full BC list, as part of the Meeting Outcome Report required from all funded BC outreach events. [All materials must reflect the BC official policy positions, in discussions about ICANN policy topics/or other governance topics.] Normally, CROP will primarily support the engagement in or be associated with external to ICANN events where business users can be easily reached, rather than creating unique events, in order to avoid additional organizing costs, other than those that CROP covers. On some occasions, CROP will support bringing members from the region of the ICANN meeting who can support the outreach efforts during the ICANN meeting. The BC Executive Committee will evaluate/approve funding requests from BC members to attend an event, and specifically evaluate the effectiveness of the use of CROP funds to augment BC funding participation. Such BC expenditures may include printing of brochures or fact sheets for use, which will not be covered by CROP. Responsibility for making recommendations for use of funding lies with the BC Outreach Committee, with budgetary review by the BC Financial Committee and final approval resting with the BC ExCom. Selected events might require sponsorship or registration fees. Ultimately, approval is also required by the ICANN staff and support from the regional VPs/business VP of ICANN. For CROP and other BC supported funding, priority for funding will be given to BC experienced members who have a speaking role at an approved event, where the speaker has the ability to directly promote the work of the BC (versus speaking on another topic). Where a unique relationship exists between a BC member and an organization [including ICANN regional teams] organizing an outside event that has high visibility within a region/sub-region with low BC membership, CROP can be considered to bring a BC member as a special “recruiter”. Given the limited funding from CROP, priority will be given to proposals that are well documented regarding high opportunity for new BC member(s) and enhancing ICANN visibility over the longer term. As an exception and due to the limitations of CROP funding for FY21, CROP funding could be used to support participation and the active engagement of a BC member who could not otherwise attend an ICANN meeting or another major ICANN-related event where a BC Outreach event is organized, and a particular BC member brings unique contacts in that region. In these cases, the member’s engagement must augment the legitimacy of the BC’s role and effectiveness of BC outreach within that region. This would be an exception and would be assessed on a case-by-case basis, looking at the needs of the BC and the parameters of the CROP program. Documentation: A written proposal, and documented plans are required for consideration of CROP, as well as any BC funding for Outreach and Awareness/Recruitment. A written report that assesses the effectiveness of a particular event, direct and indirect outcomes is required. | ||||||||||
Expected Activities and Outcomes: | Outcomes: Through our outreach efforts, the BC expects to: Goals: Special enhancement of engagement of BC members within the BC to strengthen their visibility and engagement: In FY 2018-2019, the BC commissioned a special study for the Latin American region, funding a $25,000 (USD) study to better understand what and why Latin American businesses/ associations might increase their engagement in ICANN. While the study is specific to the Latin American region, the BC believes that it has relevance to other regions’ as a general reference document. Relevant recommendations from that study included ways to further develop the BC’s own awareness about the challenges and interests at the sub regional and regional level, via inclusion of mini sessions at BC virtual calls; and translation of BC website to UN languages among others. | ||||||||||
Other Details: |
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Date Submitted: | 15-Jun-2020 |
Note: To be completed by a Program Coordinator (PC) designated by this organization/structure.
Acknowledgements | Confirmed? | Who Confirmed? | Date of Confirmation | Notes |
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The detailed Outreach Strategic Plan has been properly completed per CROP requirements. | Yes | Chantelle Doerksen | 15-Jun-2020 | Per BC Excomm, by Vice Chair of Finance and Operations |
The ICANN Organization / Structure's leadership has authorized this Outreach Strategic Plan. | Yes | Chantelle Doerksen | 15-Jun-2020 | Per BC Excomm, by Vice Chair of Finance and Operations |
The Outreach Strategic Plan has been concurred by the Stakeholder Engagement V.P. | Yes | Chantelle Doerksen | 15-Jun-2020 | Per BC Excomm, by Vice Chair of Finance and Operations |
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CROP Outreach Strategic Plan Template (June 2018)