NARALO (FY17) Outreach Strategic Plan DRAFT

1.0 FY'17 Overview

NARALO's  Outreach and Engagement Plan for FY 17 takes a two part approach, First we need to  take  stock of the gaps and opportunities of the existing ALS population.  Secondly, once this is done we can use the results of the analysis to help shape the Outreach/Engagement plan moving to close the gaps and recruit potential volunteers and also engage the current ALS volunteers we do have.

Changes in approach for the FY 17

We  wanted to encourage new travellers/ALS members to take advantage of the  trips we have been providing regular updates on all the NARALO calls by the travellers.   Except for  the IGF  USA  trip all the other trips focus on single person travel.   We  decided after the poor  representation at the  NTEN event to discontinue attending this conference.   Another  new  onus is completing the  CROPP trips  early in the early vs the late entries.   We have have seen in previous years  submissions made in late winter posing logistical problems for  staff.  This year three of the five submissions have been in May 2016  for the FY 17 year.   

1.1  Gap Analysis 

• ARIN trip in October in Houston, Texas. Note that  ARIN and NARALO have a MOU and efforts are being made to be colloborative and informative to their community
• No reps from SouthWest  USA
• No preps from Canadian  Praires( Two  ALS decertified in Praires)
• No reps in NorthWest  USA 
• No  Canadian First Nations group( E Manitoba decertified)
• Only one ALS in Midwest USA

1.2   Volunteer  Recruitment

• Another  approach is find new groups on their specific interest so they have  a specific interest in the  ICANN ecosytem

1.3 Clarity of Plan

To identify the opportunities  to enable some of the NARALO members to outreach to a specific  audiences to educate them on the value of ICANN, ALAC and specifically NARALO. In addition in underserved sectors we will deliberately do outreach for recruitment to become new  ALS's. 

1.4 Attributes of Participants

• Positive attitude to proactive marketing
• Confident and supported by  RALO
• Focused and purposeful
• Proven track record
• Preparation of the target market to educate 
• Awareness of the ICANN ecosystem

1.5 Environmental Factors

• Research completed on existing ALS participation, absence and issues
• Event has  opportunities to promote, speaking engagement and networking  opportunities 
• Match of  NARALO goals and event's mission
• Endorsement of NARALO of  event schedule

1.6 Skills of Participants

•  Assumption that the sponsored NARALO member is willing and able to present to an audience, conduct interviews, do radio interviews and more
• Understand importance of  social media reporting 
• Prompt reporting of  event and followup

1.7 Plan Implementation Timelines

May              Draft plan prepared and discussed at Outreach & Engagement

June            Plan Submitted to NARALO for Approval. Adoption of Plan and submission of Trips

July             First Cropp Trips to IGF-USA

Oct. to June  Completion  of the Five CROPP  trips

1.8 Proposed  Trips 

This trips listed below are suggestions based upon interest expressed in the past by NARALO Members

Trip ONE and  Trip Two July 14- New travellers

IGF USA

Two  travellers   Seth Reiss and Louis Houle

Gap Analysis:   US Wide event 

Trip Three- November - New  traveller

Tom Lowenhaupt

GAP  Analysis:

Trip Four - October - New  traveller

Leah Symekher

ARIN Meeting

www.arin.net

Gap  Analysis:  ARIN MOU

Trip Five

South By SouthWest

Traveller: Judith Hellerstein

Gap  Analysis:   South Western Region of the United States

1.9  Conclusion

We are pleased to submit the updated FY 17 strategic plan for  critical feedback