With the Community Regional Outreach Pilot Program (CROPP) for FY17 ending on June 30 2017 (and confirmation that the the Community Regional Outreach Program (CROP) will continue in FY18), one of the key deliverables for CROP FY18 before any CROPP proposals can be considered for FY18 is the submission of a updated Outreach Strategic Plan for each RALO. Each RALO's Outreach Strategic Plan should explain its FY18 outreach goals and planned expectations so that any selected CROPP activities can be coordinated with the appropriate ICANN Global Stakeholder Engagement teams.

These proposals must also be approved by the regional GSEs.

This is an opportunity to review the CROPP FY17 At-Large RALOs Outreach Plans  and CROPP FY16 At-Large RALOs Outreach Plans, review their outcomes and refine or develop new goals for FY18

Given that the CROP wiki has yet to be built out, the At-Large Outreach and Engagement SC will use this page to draft their Outreach Plans for FY18.

RALOs that are considering CROP proposals to begin in July or August 2017 should consider their outreach plans now and seek approvals from GSE before the end of CROPP FY17. It is anticipated that the same conditions would apply for CROP FY18, namely that ICANN requires 6 weeks minimum for receiving APPROVED CROP proposals before the event takes place. This means for At-Large and GSE to have time to review and approve CROP proposals, we should strive to have proposals submitted for review at least 7 weeks before such proposed travel takes place.

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AFRALO draft FY18 Outreach Strategic Plan

Outreach Plan Description and Details:

Acknowledgements Section

Note: To be completed by a Pilot Program Coordinator (PPC) designated by this organization/structure.

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APRALO draft FY18 Outreach Strategic Plan

Outreach Plan Description and Details:

Acknowledgements Section

Note: To be completed by a Pilot Program Coordinator (PPC) designated by this organization/structure.

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EURALO draft FY18 Outreach Strategic Plan

treach Plan Description and Details:

Acknowledgements Section

Note: To be completed by a Pilot Program Coordinator (PPC) designated by this organization/structure.

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LACRALO draft FY18 Outreach Strategic Plan

Outreach Plan Description and Details

NOTE This is a very preliminary first draft - LACRALO will be having a call on Wednesday to discuss this plan given the need to apply for CROP in August 2017.

A focus of LACRALO’s outreach strategy will be getting organisations to become accredited At-Large Structures (ALSes) from territories in the Latin American and Caribbean (LAC) region that do not have any
ALSes.

LACRALO will be maintaining an outreach calendar at http://bitly.com/LAC-Outreach-Calendar to track possible ICT and IG events in those territories without ALSes and regional IG events where
persons and/or possible ALSes from those territories are likely to attend.

Two IG events in the region have been noted in August 2017.

- Latin American and Caribbean Internet Governance Forum - LACIGF 10 which will be held in Panama City, Panama from 2-4 August 2017
- Caribbean Internet Governance Forum - CIGF - tentatively planned for 21-23 August 2017 in Tortola, British Virgin Islands.

Given the important opportunity of these events for outreach, we will be seeking to use CROP:

- for two travellers, one from Latin America, one from Caribbean, to attend LACIGF
- for one traveller from Caribbean to attend CIGF.

We will seek to use the remaining CROP support for two travellers to attend other outreach events during FY18.

Vanda's comment :

Existed Plan

We have the running plan focusing into two main points:

1)     Increasing accredited ALS: Getting organisations to become accredited At-Large Structures (ALSes) from the 12 out of 33 countries in the Latin American and Caribbean (LAC) region that do not have any ALSes. These countries are noted on the LACRALO Dashboard at http://bit.ly/lacralo-dashboard

2)     Outreach Activities: Spreading LACRALO activities using local ALSes, with the aim of disseminating issues of relevance to ICANN and LACRALO. The target audience will be, among others, end users, academic and / or professional.

 I believe those two items are still relevant for our plan.

New item proposed :

• Rationale

 If we look on the LAC region Strategy and its plan for 2016-20 we will see that those above items find alignment with the general LAC Strategy, but there are other points that can be part of our LACRALO plan and may be added this time to our plan.

One point in particular came to my attention due its relation with LAC Space – focus on promoting business for our region, and the CEILAC – the regional “Center of Internet Entrepreneurs for LAC region”. Of course all above is under the framework of ICANN mission.

LACRALO’s focus is on end users and our plan shall be aligned with this.

Entrepreneurship activities has two subsequent approaches:

a)    Capacitate end users to understand the DNS chain of value,

b)    With such knowledge, allow any interested end user to explore the opportunity to get profit with the Internet.

Last DNS industry study in our region, followed by other about knowledge of ICANN and domains, found a lack of knowledge in general and a very weak chain of value in our region.

• Proposal for additional item in our plan:

Empower community - With ALSs themselves and through ALSs, reaching local communities to allow interested members/persons to understand and work with Internet as an end user as well as enter into Entrepreneurs Program and be capacitate to become part of the chain of value offering better services to their own community.

Why I am proposing this? Two main reasons:

a)    We already have two projects running related to this :  

1. CEILAC and it is important to approach community to this already exited facility.
2. DNS Women Project, already approved by ICANN, is focused on Entrepreneurs to capacitate women to enter into this chain of value. DNS Women is a worldwide project but focused first hand on LAC region and Africa region. It will be relevant for ALS to have such content to offer to their members. Once ready the content will be available to CEILAC to make use of it too.

b)    Several other capacitation falls under this topic in order to have a more powerful community:

1. Policy discussion & practice (also see this as part of the Elder Council to be debated)
2. Best practices on how chose registrar, ISP or reseller to be better served and protected,
3. etc………

Acknowledgements Section

Note: To be completed by a Pilot Program Coordinator (PPC) designated by this organization/structure.

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NARALO draft FY18 Outreach Strategic Plan

FY 17 Plan   is listed  here  NARALO Outreach Strategic Plan

Changes

-Coordinate  the outreach and engagement to larger events

-Listen to feedback from community on the types of trips and who should be going

Outreach Plan Description and Details:

1.0 NARALO CROPP PLAN  FY'18 Overview

NARALO's  Outreach and Engagement Plan for FY 18 takes a four part approach,:

1. We will build on the  ARIN RIR Relationship at ARIN on the Road and ARIN events
2. We will leverage the trips in accordance to larger events in the region i.e. ICANN PR in March 2018
3. We are polling our  community to help define what our  priorities should encourage members to step forward to suggest viable trips.
4. We are examining the GSE plans for FY 18 and look for harmonization  

Changes in approach for the FY 18

In  FY17 we implemented the concept of encouraging only new travellers/ALS members to take advantage of the trips and explained the process. That is except for the ARIN meetings where our current ARIN Liasion attended. We have been providing regular updates on all CROPP trips on our monthly NARALO calls.  Despite repeated requests we failed to obtain  all five new travellers for trips. The last trip saw Judith Hellerstein proposed a trip suggestion and was approved .  This resulted all five of the trips successfully completed and reported upon.  

Another important feature of the NARALO trip strategy is encourage participation very early in the trip cycle which has resulted in adequate time allowances for ICANN staff to process the request.

1.1  Observations and Gap Analysis We observed from the FY 17 trips in the gap analysis the following suggestions

• Strong encouragement for NARALO participation at the two yearly ARIN events in North America-  2 out of 5 trips

• Recruitment of  unaffiliated was very successful with ten new unaffiliated members and efforts need to taken for orientation and recruitment

• Gaps

• No reps from Southern, and South Western states in the US (ALS in 7 locations: Mass, Cal. NC, NY, ILL, DC and CO).
  

• No reps from Canadian Prairies (Two 4 locations)(ALS  Ont, Quebec, BC, NS)

• No Francophone ALS’s outside of ISOC Quebec

• No reps in many of the Western and North Western states of the US, only 1 ALS in California

• No Canadian First Nations group (E Manitoba decertified)

• Only one Indigenous US group, (NPM) Seeking additional ones. 
  

• Other Cities considering the acquisition of a TLD might be interested in forming an ALS

1.2   NARALO Community Priorities Suggestions

Here is the list of priority areas where we hope to do outreach and also increase the engagement of current and new ALSes in NARALO as well as educating the populace about ICANN, At Large, and NARALO issues.

• The Puerto Rico ALS are implementing a major outreach effort corresponding to the NARALO Mou signing  in June 2017

• Leverage the efforts of ISOC PR for the first North American School of Internet Governance

• Mentoring of the SF-Bay Area Chapter  to become the second North American School of Internet Governance for the following year in San Francisco

• Commitment to building a strong relationship with ARIN and their bi-annual events

• Participation at  RIGHTSCON  in Toronto  March 2018

• Participation in the Digital Inclusion conference put on by the National Digital Inclusion Alliance
  

1.3 Clarity of Plan

To identify the opportunities to enable some of the NARALO members to outreach to a specific audiences to educate them on the value of ICANN, At Large, and specifically NARALO. In addition in underserved sectors we will deliberately do outreach for recruitment for new organizations to become new ALS's.

1.4 Attributes of Participants

• Positive attitude to proactive marketing

• Confident and supported by RALO

• Focused and purposeful

• Proven track record

• Preparation of the target market to educate

• Awareness of the ICANN ecosystem

• Expertise in core NARALO/ICANN issues

1.5 Environmental Factors

• Research completed on existing ALS participation, absence and issues

• Event has opportunities to promote, speaking engagement and networking  opportunities

• Match of NARALO goals and event's mission

• Endorsement of NARALO of event schedule

1.6 Skills of Participants

• Assumption that the sponsored NARALO member is willing and able to present to an audience, conduct interviews, do radio interviews and more

• Understand importance of social media reporting

• Prompt reporting of event and follow up

1.7 Plan Implementation Timelines

April/ May  2017   Draft plan prepared and discussed at Outreach & Engagement

June    2017          Plan Submitted to NARALO for Approval. Adoption of Plan

July                       Earliest possible First Cropp Trips

July  to June 2018  Completion  of the Five CROPP  trips( All trips completed prior to June 31 of that year)

1.8 Proposed  Trips

This trips listed below are suggestions based upon interest expressed in the past by NARALO Members

Trip One and  Trip Two   Event  ARIN  

Location     San Jose, California               5-6 October 2017
                    Miami, Florida                          15-16 April, 2018

Traveller    TBA

Note:  Open discussion again on the  key ARIN-NARALO Liaison person

Gap Analysis:   ARIN MOU relationship

Trip Three:  National Digital Inclusion Alliance Conference

Dates: May 2018. Place not announced

Gap Analysis: Lack of ALSes from the South, North, and Western Areas of the US, North/South and Western areas of the US, Seattle/Portland areas, Indigenous Communities, Lower Income Communities

Traveller: Native Public Media, SF Bay ISOC, Other ALSes interested in Digital Inclusion

Or Trip Four:  City TLD Conference
(This trip was done last year and the thought was to possibly continue it, but it needs more details)

Event

Dates

Traveller  Tom Lowenhaupt or Alternate

GAP  Analysis:   City Representation

Note:  Need more details

Trip Five

Event  North American School of Internet Governance( San Juan, Puerto Rico)

Date  March 2018

Traveller  Susannah  Gray, SF-Bay Area Chapter or alternate ALS to be identified who may be speaking at the conference

Gap  Analysis:  Ongoing creation of NA School of Internet Governance

Note

The 2019 NASIG is being planned for San Francisco and the organizers have Susannah Gray shadowing the  NASIG Planning team in PR

Trip Six     Event RIGHTSCON (Toronto)

Date  March 2018

Traveller:  TBA

Gap  Analysis:   
The RIGHTSCON folks had an event in San Francisco and members of NARALO attended the event.  In  FY 17 event was held in Brussels
Spoke to the organizer  Nick   and interested in a proposal for a speaking opportunity due in August

1.9  Conclusion

The  FY 18 strategic plan is so submitted after community consultation that started pm April 23 to the NA Discuss lists and the NARALO Chat in Skype.   

The feedback from the community included:

Acknowledgements Section

Note: To be completed by a Pilot Program Coordinator (PPC) designated by this organization/structure.

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