The ALAC welcomes the Board's efforts to create useful metrics to evaluate the public benefit in the expansion of gTLDs. Our members have been active participants in the GNSO Council Consumer Metrics Working Group(link). This working group had created some useful measurements in its final report (link). However, we are concerned about both its development process, and the metrics reported, especially some of public benefit that were either missing or removed at the demand of contracted parties.

Metrics, by their nature, are neither policy nor implementation but evaluation. The primary intended beneficiaries of the CCCI are end users, who are represented within ICANN by At-large. Yet the task of creating the metrics was left to the GNSO, and as a result the WG report is biased in the interests of ICANN'S own internal communities rather than the public interest. This bias is reflected not by what the WG requests, but what it leaves out:

We advise that the metrics ICANN undertakes must not be perceived as deliberately incomplete, lest they be seen as a publicity stunt intended to justify the gTLD expansion after the fact. To this end, they must include measurements that are of value to all Internet end users. As such, the omissions we see are, at best, missed opportunities and at worst, an expensive effort that shall eventually be dismissed as self serving.

We recommend that ICANN accept the CCCI report as partially useful, but of extremely limited public value in its current form. The informational concerns of global end-users must be better incorporated into any ICANN metrics initiative for it to serve its intended purposes.