AGENDA (DRAFT)

Topic	Discussion	Lead	Allotted Time/Running Time
Roll Call	Roll Call by ICANN AT-Large Staff	Staff	(00:02/ 00:02)
Intro	Introductory Remarks by SWWG Co-Chairs This is a preparation meeting for ICANN 73 SM execution (assuming similar SM strategy used in ICANN72) Assign responsibilities to spread the work Create hashtags and/or mentions; messages, images, links Define metrics and how to measure them Why: To measure outreach and engagement Schedule emails and twitter messages Timeline Use SM ICANN 73 working table: https://bit.ly/smworkingtableicann73 Resources: SM ICANN 72 working table: https://bit.ly/smworkingtableicann72 ICANN 72 SM Strategy: https://bit.ly/smstrategyicann72 ICANN 72 SM toolkit: https://bit.ly/smtoolkiticann72	Eduardo Denise	(00:08/ 00:10)
Hashtags Mentions	Discussion Reach consensus on hashtags and/or mentions to use Possibilities: #Icann72 .@Icann (notice the "." in front of the mention) .@IcannAtLarge .@NARALO #sm73xx (xx = meeting number)	All	(00:10 / 00:20)
Messages	Discussion Reach consensus on key messages for ICANN73 see: ICANN73 SMWG Google Working Sheet At-Large Talking Points at ICANN73	Jonathan/Daniel/All	(00:10 / 00:30)
Images/Best Practice	Presentation Best Practice on posting effective posts	Jonathan	(00:10 / 00:40)
Metrics	Discussion Defining metrics and how to measure them	Eduardo	(00:10 / 00:50)
Schedule emails and Twitter messages and overall timeline	Discussion Scheduling social media activities see: ICANN73 SMWG Google Working Sheet Timeline	Eduardo/Denise	(00:07 / 00:57)
Resources	Discussion Resources	Eduardo	(00:03 / 00:60)