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Community leaders have outlined several key benefits that could be achieved through a programmed approach to global outreach:
- Building local/regional awareness and recruitment of new community members;
- More effectively engaging with current members and/or "reactivating” previously engaged ICANN community members; and
- Communicating ICANN’s mission and objectives to new audiences.
Following are several illustrative quotations from community requests received as part of the FY14 Budget process:
“Retain and support existing community while attracting new and diverse community members.” (APRALO Request No. FY14-B09-02).
“Enhanced trust in ICANN stewardship, attracting new & diverse community members, increased public participation in multi stakeholder model, widen international engagements.” (BC Request No. FY14-B08-02).
“To increase membership and participation in the IPC and ICANN by organizations and individuals from the targeted geographic regions.” (IPC Request No. FY14-B07-03).
“Full-spectrum outreach – including the development of education/training materials, travel support when Global Outreach feels it would be helpful to have Constituency-members at their events, and new-member onboarding.” (ISPCPC Request No. FY14-A90-01).
“The desired outcome is to have At-Large Representation in all 33 countries in the LAC region, participating in the ICANN At-Large community, participating in ICANN policy development work of ICANN on behalf on individual Internet users via LACRALO.” (LACRALO Request No. FY14-B09-01).
In recognition of the potential that such a regional outreach program could contribute to the ICANN community's continued growth and development, the FY14 Budget allocates resources and Staff has been directed to develop a Community Regional Outreach Pilot Program (FY14) that will include a robust implementation and rigorous evaluation in order to assist in determining whether such resourced outreach merits support in future fiscal cycles.
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