Date May 28, 2019

Authors  Glenn McKnight and  Eduardo Diaz, NARALO Leaders

1.0 NARALO CROPP PLAN  FY'20 Overview

Draft   Glenn McKnight

NARALO's  Outreach and Engagement Plan for FY 20 takes a four part approach:

1. Build on the  ARIN RIR Relationship at ARIN on the Road and ARIN events

• Leverage the relationship established for the Digital Inclusion Conference

1. Poll our  community to help define what our  priorities should be to encourage members to step forward to suggest viable trips.
2. Review and  examine the GSE plans for FY 20 and looking for harmonization or synergy  

1.1  Observations and Gap Analysis
Recruitment of  unaffiliated was very successful with twelve new unaffiliated members and efforts need to taken for orientation and recruitment

• Strong encouragement for NARALO participation at the two yearly ARIN events in North America-  2 out of 5 trips

• Recruitment of new Youth ALS -Completed

• Gaps- Membership Recruitment
• No reps from Southern, and South Western states in the US (ALS in 7 locations: Mass, Cal. NC, NY, ILL, DC and CO).
• No reps from Canadian Prairies (Two 4 locations)(ALS  Ont, Quebec, BC, NS)
• No Francophone ALS’s outside of ISOC Quebec
• No reps in many of the Western and North Western states of the US, only 1 ALS in California
• No Canadian First Nations group (E Manitoba decertified)
• Only one Indigenous US group, (NPM) Seeking additional ones.   No expressed interest from the Global Indigenous Fellow
• Other Cities considering the acquisition of a TLD might be interested in forming an ALS

• Gaps- Internal Capacity

• Clear understanding of representative skills and contributions

• Increased participation of membership in policy comments

• Regular pre or post  ICANN meeting readouts

1.2   NARALO Community Priorities Suggestions

Here is the list of priority areas where we hope to do outreach and also increase the engagement of current and new ALSes in NARALO as well as educating the populace about ICANN, At Large, and NARALO issues.

• Commitment to building a strong relationship with ARIN and their bi-annual events
• Participation in the Digital Inclusion conference put on by the National Digital Inclusion Alliance (attendance three years)

• Local small community events spearheaded by ALS’s i.e. ICANN Readouts etc

• Create a pilot NARALO on the Roadshow with FBSC proposal for next fiscal period

• Enhance communication and engagement via  NARALO INSIGHTS Video Series on North American Hot Topics and Issues

• Youtube Playlist https://www.youtube.com/playlist?list=PLHeYfhcpf4QQapmbiqkHZEP6BVmq0jVmz

1.3 Clarity of Plan

To identify the opportunities to enable some of the NARALO members to outreach to a specific audiences to educate them on the value of ICANN, At Large, and specifically NARALO. In addition in underserved sectors we will deliberately do outreach for recruitment for new organizations to become new ALS's.

1.4 Attributes of Participants

• Positive attitude to proactive marketing
• Confident and supported by RALO
• Focused and purposeful
• Proven track record
• Preparation of the target market to educate
• Awareness of the ICANN ecosystem
• Expertise in core NARALO/ICANN issues

1.5 Environmental Factors

• Research completed on existing ALS participation, absence and issues
• Event has opportunities to promote, speaking engagement and networking  opportunities
• Match of NARALO goals and event's mission
• Endorsement of NARALO of event schedule

1.6 Skills of Participants

• Assumption that the sponsored NARALO member is willing and able to present to an audience, conduct interviews, do radio interviews and more
• Understand importance of social media reporting
• Prompt reporting of event and follow up

1.7 Plan Implementation Timelines

April 2019             Call for CROP selection committee,  Google form
May  2019 Draft plan prepared and discussed at Outreach & Engagement
June   2019 Plan Submitted to NARALO for Approval. Adoption of Plan
October 1, 2019           Earliest possible First CROP Trips

• ICANN 66 Montreal   November 2019

• Digital Inclusion, April 2020   Portland, Oregon

• ARIN   April TBA

June  30, 2020            Completion of the three  CROP trips and various local discretionary funding events

1.8 Proposed  Trips

Our  FY 20 Trips  must abide to the  ICANN guidelines as  indicated in the two slides provided by staff.   In the case of NARALO we don’t have a ICANN meeting in our region so we need to propose events that have merit.  

2.0  Discretionary Funds Initiatives

According to the  ICANN approved budget each RALO has  $4,000 to be used for local community outreach events.  Details Here

List of ideas

Conclusion

Our  plan identifies the gaps in our  NARALO membership and we intend to use  CROP and the Discretionary Funds to do outreach for membership recruitment and general engagement