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Strategy Status |
In order to take advantage of CROPP deliverables in FY17, an Outreach Strategic Plan must be completed, approved internally within the structure/organization, and concurred by the applicable Regional Stakeholder V.P. team(s).
Person Completing Form: | Greg Shatan | FY17 Election: | One (1) Outreach/Engagement Event + 2 Individual Trips | ||||
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If Election = Outreach/Engagement |
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Outreach Strategy | |
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Outreach Plan Description and Details: | IPC FY 2017 OUTREACH & ENGAGEMENT STRATEGIC PLANI. VisionThe Intellectual Property Constituency (IPC), as the voice for intellectual property in ICANN, should have a substantial and diverse membership, representative of the stakeholders IPC represents, actively helping to shape Internet/DNS policy within ICANN. II. MissionThe Mission and Purpose of the IPC, as stated in our Bylaws, is to: Represent the views and interests of owners of intellectual property worldwide with particular emphasis on trademark, copyright, and related intellectual property rights and their effect and interaction with Domain Name Systems (DNS), and to ensure that these views, including minority views, are reflected in the recommendations made by the GNSO Council to the ICANN Board. More particularly, to review and raise all intellectual property matters including any proposals, issues, policies, or otherwise, which may affect intellectual property, particularly as it interfaces with the DNS, and to provide to the GNSO and the ICANN Board timely and expert advice before it must make any decision or take any position thereon. Our membership consists of intellectual property and IP-related organizations, companies, law firms and individuals. We represent the interests and concerns of IP creators, owners, licensees and distributors, as well as those of consumers, who depend on strong IP protections as an essential element of consumer confidence, consumer trust and consumer protection. In order to fulfill our mission, IPC needs robust and sustained participation from the Intellectual Property community from all over the world. The IPC should strive for its membership to be representative of the diversity in the IP community -- geographically, professionally, and culturally -- while satisfying the membership criteria for IPC. In order to attract a broad base of membership, the IPC needs to engage with the IP community (broadly defined) so that the community is aware of us, our role in developing Internet policy, and the importance of membership in the IPC. The mission of the IPC in this Strategic Plan is to improve the IPC’s outreach and engagement, especially in areas where the IPC has historically been underrepresented, in order to attract additional active members, to ensure that the IPC remains highly connected to the IP world, and to ensure that the IPC remains a vibrant organization. III. Goals and ObjectivesIncreasing IPC membership, increasing awareness of the IPC and improving member participation are the primary goals of this IPC Outreach & Engagement Strategic Plan. Building on our outreach and engagement program will result in additional organizational, institutional and individual members, broader and more diverse global participation in the IPC, and more extensive and richer participation by the IPC within ICANN. In so doing, the IPC will continue to add additional voices to the Constituency and the greater ICANN community, and strengthen the overall voice of the IPC. A. General Goals and Objectives
B. Specific Goals and Objectives1. Improving Geographic Diversity a. Currently, IPC has a relatively high concentration in North America and Europe, some active members from Latin America and Asia, and only a single member from Africa b. Prioritize areas where we are underdeveloped c. Improve representation from under-represented and unrepresented countries and regions 2. Increasing Size Overall a. We represent the IP community well indirectly through our organizational members b. However, given the size of the IP world, our direct membership could easily be larger. 3. Targeting Specific Demographics a. IPC should identify under-represented and unrepresented types of members. i. Target the “younger generation” 1. Younger professionals are underrepresented 2. No representation whatsoever at student level 3. These are the future leaders in IP and in the IPC ii. Identify organizations that aren’t members that should be iii. Identify corporations that aren’t members that should be iv. Target academics 4. Remove or Lower Barriers to Participation a. Make participation easier worldwide, regardless of time zone or language 5. Improve Engagement a. Provide easier access to knowledge b. Demystify ICANN, IPC, DNS and Internet Governance c. Provide more guidance and support to newcomers d. Re-engage existing but inactive members B. ICANN Supported Opportunities The IPC welcomes the opportunities that CROPP, the Fellowship Program and the Business Engagement initiative offer the IPC to expand understanding of and participation in ICANN activities by members of the intellectual property community. These and other ICANN-supported initiatives will contribute significantly to the IPC’s ability to achieve the goals and objectives outlined above.
2. Fellowship Program
3. Business Engagement a. ICANN has a business engagement team, headed by Chris Mondini b. IPC has created a subteam to liaise with Business Engagement i. Discuss what more we could be doing with Business Engagement 4. NextGen at ICANN a. IPC has only just begun considering how to use the NextGen program, since it is aimed primarily at students, who are not currently represented in the IPC b. IPC will be creating student member category to bring in students c. IPC should conduct outreach activities or materials directed toward law schools d. Consider NextGen requirements when establishing student member category C. Independent (Non-ICANN Supported) Efforts1. Improving Geographic Diversitya. Reach out to organizational IPC members (INTA, MARQUES, ASIPI, etc.) with international membership to encourage their members to join IPC b. Reach out to general and specialized bar organizations in targeted countries c. Find ways to collaborate on outreach event (ideally, CROPP-eligible travel for IPC person to attend) 2. Raise IPC Profile at upcoming existing IP and Internet related Eventsa. International Trademark Association (INTA) Leadership Meeting (Hollywood, Florida– ICANN North American Region) - November 2016 b. ICANN 58 (Copenhagen, Denmark -- ICANN EU Region) - March 2017 c. ICANN 59 (Johannesburg, South Africa – ICANN African Region) - 26-29 June 2017 d. INTA 2017 Annual Meeting (Barcelona, Spain – ICANN EU Region) - May 2017 e. Marques meetings f. Other Category 2 and 3 IPC members’ meetings g. SEEDIG 2017 Macedonia, South East European Dialogue on Internet Governance (SEEDIG will be held in conjunction with Regional conference of the Telecom and Internet data providers and state Regulators from the region - May 2017) h. IGF meetings, both main and regional 3. Improve Marketing/Social Media/Internet Presencea. Make better use of new website b. Continue use of Twitter c. Review and revise brochure d. Consider other opportunities 4. Members need to reach out to their networks to increase participation and membership in IPCa. Organization members, including their individual representatives b. Individual members 5. Establish/expand IPC presence at Institutions and Organizationsa. Schools/universities b. Corporate organizations c. Legal associations d. IP associations e. Business associations f. Technology businesses and organizations 6. Mentorship/Sherpa Program for Newcomers
7. Student Membershipa. Currently, we have no membership specifically designed for law school or college students who want to go into IP or IP related businesses or academia b. Create student membership c. Outreach to law schools, other graduate schools, and undergraduate schools d. Target students with interest in IP e. Lower annual dues (e.g., $50 or free) f. We may need to adjust IPC Bylaws for this g. Overlaps with NextGen Program at ICANN 8. Academic Membershipa. Outreach to academics in the field b. Need to make academics more comfortable in IPC 9. Globalize IPC Processa. Time: Our membership calls are at a time which is not good for Asia/Australia/NZ; we should rotate call times to “share the pain.” b. Language: Our materials are solely in English. ICANN translation services should be utilized to translate key website and brochure content i. ICANN Translation Services are available. Languages of upcoming meetings should be prioritized (e.g., Spanish for INTA 2017 in Barcelona); need 1-2 months advance notice as these services are bottle-necked as a result of translating requests. Use IPC Secretariat to facilitate requests, or reach out to Natalie Schoer from ICANN's Communications team. 10. “IPC University”a. Create ICANN 101 and IPC 101 “crash course” webinars i. It can be difficult for newcomers to penetrate the IPC, much less ICANN.
V. Prioritized Implementation Schedule/TimelineQ4 2016● Coordinate continued meetings of small subgroups with responsibility for specific efforts and aspects of Strategic Plan ● Reach out to IPC Membership to suggest CROPP-eligible events ● Revise IPC Bylaws to incorporate student membership category and begin planning law school and other outreach activities ● Identify ICANN Fellowship candidates for ICANN 59 in Johannesburg; possible CROPP candidate as well ● ICANN 58 Outreach & Engagement (including CROPP and ICANN Fellow participants) ● November 2016 – INTA Leadership Meeting Outreach & Engagement ● Improve Outreach and Engagement aspects of website. Q1 2017● Continue to identify CROPP-eligible events ● Continue student outreach ● Identify ICANN Fellowship candidates for ICANN 59 ● ICANN 58 Outreach & Engagement (including CROPP and ICANN Fellow participants) ● Continue to improve and refresh Outreach and Engagement aspects of website. Q2 2017● INTA Annual Meeting Outreach & Engagement ● Continue to identify CROPP-eligible events ● Continue student outreach ● Identify ICANN Fellowship candidates for ICANN 60 ● Develop continuous process for refreshing Outreach and Engagement aspects of website. Q3 2017● Continue to identify CROPP-eligible events ● Continue student outreach ● Identify ICANN Fellowship candidates for ICANN 61 ● ICANN 59 Outreach & Engagement (including CROPP and ICANN Fellow participants) ● Institute continuous process for refreshing Outreach and Engagement aspects of website. |
Date Submitted: | 30-Oct-2016 |
Note: To be completed by a Pilot Program Coordinator (PPC) designated by this organization/structure.
Acknowledgements | Confirmed? | Name | Date | Notes |
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The detailed Outreach Strategic Plan has been properly completed per CROPP requirements. | ||||
The ICANN Organization / Structure's leadership has authorized this Outreach Strategic Plan. | ||||
The Outreach Strategic Plan has been concurred by the appropriate Stakeholder Engagement VP's. | ||||
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CROPP-FY17 GNSO Outreach Strategic Plan Template (Jul 2016)