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    Support by and/or for distinct cultural, linguistic and ethnic communities \[[U3]\|https://community.icann.org/#_msocom_3\] ;
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    Service in an under-served language \[[U4]\|https://community.icann.org/#_msocom_4\] , the presence of which on the Internet has been limited;
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    Operation in an emerging market or nation \[[U5]\|https://community.icann.org/#_msocom_5\] in a manner that provides genuine local social benefit;
  • Sponsored by non-profit, civil society and non-governmental organizations in a manner consistent with the organizations' social service mission(s);
  • Operated by local entrepreneur, providing demonstrable social benefit in those geographic areas where market constraints make normal business operations more difficult.

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2. The Applicant must demonstrate financial capabilities and need
 (See notes below) \[[U6]\|https://community.icann.org/#_msocom_6\] 

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    From a governmental or para-statal applicant (subject to review, see below); \[[U7]\|https://community.icann.org/#_msocom_7\] 
  • A gTLD string explicitly based, and related to, a trademark (i.e., a "dot brand" TLD);
  • A gTLD string that is, or is based on, a geographic name;
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    Sponsors or partners \[[U8]\|https://community.icann.org/#_msocom_8\] who are bankrupt or under bankruptcy protection;
  • Sponsors or partners who are subject of litigation or criminal investigation;
  • Otherwise incapable of meeting any of the Applicant Guidebook's due diligence procedures.
  • All applicants are required to give a self-declaration that they are eligible to receive support under these criteria.

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