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Recording: EN

Transcript: EN 

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AGENDA

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Topic	Discussion	Lead	Allotted Time/Running Time
Roll Call	Roll Call by ICANN AT-Large Staff	Staff	(00:02/ 00:02)
Intro	Introductory Remarks by SWWG Co-Chairs This meeting is

a

preparation

meeting

for ICANN 73 SM execution (assuming similar SM strategy used in  ICANN72) Assign responsibilities to spread the work Create hashtags and

/or

mentions; messages, images, links Define metrics and how to measure them Why: To measure outreach and engagement Schedule emails and

twitter

Twitter messages Timeline Use SM ICANN 73 working table:  https://bit.ly/smworkingtableicann73 Resources: SM ICANN 72 working table: https://bit.ly/smworkingtableicann72 ICANN 72 SM Strategy: https://bit.ly/smstrategyicann72 ICANN 72 SM toolkit: https://bit.ly/smtoolkiticann72 At-Large Wiki Social Media Resources ICANN 72 At-Large Social Media Results and Reccomendations - ver1.0	Eduardo Denise	(00:08/ 00:10)
Hashtags & Mentions	Discussion  Reach consensus on hashtags and

/or .@Icann

mentions to use Possibilities:

#Icann72 

#sm73xx (xx = meeting number)

#icann73  #atLarge73 .@icann ** .@IcannAtLarge ** .@naralo ** (other RALOs as well) #sm73xx  Where sm = social media  73 is the ICANN meeting number xx = session number For example: for the first session, "At-Large Leadership Welcome to ICANN73."  use #sm7301 ** (notice the "." in front of the mention)

.@IcannAtLarge

.@NARALO

see: ICANN73 SMWG Google Working Sheet

Note: use camel case notation for hashtags. They are easier to read. Image Added	Eduardo All	(00:10 / 00:20)
Messages	Discussion

Reach consensus on key messages for ICANN73 

Create SM messages for ICANN 73 Propose to use the following resources to develop these At-Large Meeting Agendas at ICANN 73 At-Large Talking Points at

ICANN73Jonathan/Daniel/All(00:10 / 00:30)Images/Best Practice

Presentation 

1. Best Practice on posting effective posts

Jonathan(00:10 / 00:40)Metrics

Discussion

1. Defining metrics and how to measure them

Eduardo

ICANN 73 At-Large Wiki Social Media Resources Presentation by Jonathan Zuck: "A Few Social Media Tips" (Starts at 27:40) Session details in ICANN 73 official schedule For example: for the first session, "At-Large Leadership Welcome to ICANN73."Image Added  Others? Designation of a Sub-Group to develop messages Tasks Create messages for each session (for discussion) How many and what type, i.e., invitation, policy, etc. Insert appropriate hashtags in critical positions Who (max. three volunteers) Local languages All of us:  use translation tools and adjust accordingly	Eduardo All	(00:15 / 00:35)
Metrics	Discussion Designation of a Sub-Group for Metrics Tasks: Define the metrics (proposed) Outreach Twitter Number of followers/day Facebook Number of likes/day Engamenent Twitter  Clicks + retweets + replies + follows + likes Facebook Post + reactions Hashtags Efficiency Tools to check these require a paid subsctiption Measure metrics daily through ICANN 73 Reports findings in the SM ICANN 73 working table:  https://bit.ly/smworkingtableicann73	Eduardo All	(00:10 / 00:

50)Schedule emails and Twitter messages and overall timeline

Discussion

Scheduling social media activitiessee:

45)
Timeline	Discussion 4 March All messages and supporting images ready by 24:00 UTC  5,6 March: Schedule all Twitter and Email messages for the entire week as applicable Email 10 minutes before the start of each session All Twitter messages in the ICANN 73 working table: ICANN73 SMWG Google Working Sheet

Timeline

Eduardo/Denise(00:07 / 00:57)Resources

Discussion

1. Resources

Eduardo

Use the following table to schedule your messagesImage Added 7-10 March: Send individual twitter messages during those sessions that you participate Use proposed hashtags 20 March Metrics ready 1 April SM Final Results and Reccomendation Report for ICANN 73

Eduardo All

(00:

03

15 / 00:60)