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Issue #2Uneven contribution of At-Large to a coordinated ICANN strategy for ‘Outreach and Engagement’. Missed opportunities for coordination with other constituencies and ICANN staff.
Final Proposal as approved by the Board - Issue #2

At-Large is increasingly focusing on individuals (both unaffiliated At-Large Members as well as members within
each ALS) instead of just ALS voting representatives. Four of the five (RALOs) allow individual members and the fifth, LACRALO, has already approved the concept and is developing the detailed rules. We will also use the ALSes to communicate with those within an ALS who may have an interest in ICANN.

RALOs have also started to identify experts on ICANN topics within their ALSes and among individual members and to increasingly engage them in ALAC’s policy work. Thus, a bi-directional flow of ICANN information continues to be strengthened.

These activities will require the production of information that is truly understandable (as identified in a recent ALAC-GAC Joint Statement) and available in multiple languages. As some of this will need to be created by At-Large staff, additional resources may be needed. We would suggest that At-Large Staff continue to work together with At-Large Leadership in looking for effective methodologies to coach and onboard new policy volunteers and leaders to facilitate the development of their skills and encourage them to stay and deepen their knowledge and expertise. Regarding the perception of unchanging leadership, statistics reporting involvement will be published

Prioritization
ARIWG comments

(Satish) Here are a few comments to start off discussions:

a. Take proactive measures to facilitate and encourage participation from ALSes as well as individual members

  • Evolve a system to better integrate/engage the four categories of people who are currently part of community mailing lists: (a) ALS leaders; (b) ALS Members; (c) Individual members; and (d) Observers. We may be able to provide different services customized for each of these categories. For instance, ALS Leaders may be active during participation, but get disconnected after they move out of their positions, and we may want their continued participation. Similarly, observers may need help to promote them to individual members.
  • Remove deadwood from RALO mailing lists through an appropriate process such as an explicit "opt-in". Similarly, dormant ALSes can be decertified after a due process.
  • Use social media tools creatively to engage members
  • Provide capacity-building measures during ATLAS/GAs, and also by co-ordinating with national/regional Schools of Internet Governance (SIGs)

b. Remove elements that cause "friction" in participation

  • Overcoming language barriers that may cause gaps in understanding
  • Providing editorial services for potential pen-holders
  • Ensuring that seemingly-formidable barriers such as time-zone for calls are softened by practices such as call rotation

c. Revitalize the At-Large Community

  • Volunteer fatigue could be a factor that limits participation. Consider ways to overcome inertia, fatigue and indifference, perhaps by rallying the community around a common issue
  • Project the renewed vision of "At-Large 2.0" that would help to mobilize and
Status of improvement effort / staff lead
Activities, if any, on which implementation is dependent, or that are dependent on implementation of this recommendation
Who will implement the recommendation: ICANN community, ICANN Board, ICANN Organization, other?
Anticipated resource requirements (FTEs, tools)
Expected budget implications

Proposed implementation steps:


Continuous Improvement(s)
Metrics